为表现阿尔法·罗密欧汽车的“粘人”创意,除全国性常规发布外,比利时博视达还特别为之设置了一个可以远程遥控的移动式广告牌。这个广告牌被放置在布鲁塞尔和安特卫普的几条主要人行道上,“发现目标”后便会跟随来往的路人。这个广告牌还出现在一个大型购物广场里,让人忍俊不禁。
To bring to life Alfa Romeo’s creative message, translated as “This Alfa Romeo is really attaching” Posterscope Belgium created, as part of a national 6 sheet campaign, a 6 sheet moving special build which was controlled by a remote device. The panel, placed in several major pedestrian high streets in Brussels and Antwerp, literally followed people as they walked up and down the street. The campaign was also rolled out into a major shopping mall, with amusing results.