BBH纽约为索尼新推出的PlayStation 4制作了这个恢弘的广告视频,90秒的大制作,广告的画面比广告内容要精彩的多。影片导演是来自MJZ公司的Rupert Sanders,影片中的男主角是Taylor Handley,片中他快步走过街道和人群,嘴里一直碎碎念,伴随着身后的“旧”世界一点点崩塌,随后进入了一个兵荒马乱的场景…
Project: Sony PlayStation 4 – Greatness Awaits
Client: Sony 索尼
Agency: BBH New York
Credits:
- Chief Creative Officer: John Patroulis
- Client: Sony Playstation
- Executive Creative Director: Ari Weiss
- Creative Director: Nate Able
- Copywriter: Rick Herrera
- Head of Integrated Production: Justin Booth-Clibborn
- Senior Producer: Jennifer Moore Bell
- Production Assistant: AJ Gutierrez
- Production Company: MJZ
- Director: Rupert Sanders
- Director of Photography: Greig Fraser
- President: David Zander
- Executive Producer: Kate Leahy
- Producer: Laurie Boccaccio
- Production Supervisor: Adriana Cebada Mora
- Production Designer: Dominic Watkins
- Costume Designer: Mayes Rubeo
- Local Production company: Kinema Films
- Local Producer: Jose Ludlow
- Editorial: Work Post NY
- Executive Producer: Erica Thompson
- Assistant Editor: Healy Snow
- VFX & Finish: The Mill – New York
- Executive Producer: Jo Arghiris
- Senior VFX Producer: Charlotte Arnold
- VFX Supervisor: Iwan Zwarts
- VFX Supervisor: Rob Petrie
- Assistant Producer: Juan Handal
- Color Producer: Heath Raymond
- Colorist: Fergus McCall
- 2D Lead: Iwan Zwarts
- 2D Compositing: Kyle Cody
- 2D Compositing: Dan DiFelice
- 2D Conforms and Cut-downs: Jade Kim
- 3D Lead Artist: Rob Petrie
- 3D Lead Artist: Joji Tsuruga
- 3D Lead Lighter: Olivier Mitonneau
- 3D Animator: Jeff Lopez
- 3D Animator: Alex Allain
- 3D Animator: Tyler Hurd
- 3D Artist: Olivier Varteressian
- 3D Artist: Per Bergsten
- 3D Artist: Ivan Luque Cueller
- 3D Artist: Billy Dangyoon Jang
- 3D Artist: Boris Ustaev
- 3D Artist: Hassan Taimur
- 3D Artist: Ruben Vandebroek
- 3D Artist: Tim Kim
- 3D MASSIVE: Wyatt Savarese
- 3D MASSIVE: Ed Hicks
- 3D MASSIVE: Hassan Tuimir
- 3D FX: Nick Couret
- 3D FX: Ian Baxter
- 3D FX: Phil Mayer
- 3D FX: Cedrick Gousse
- LIDAR services: Scanable
- LIDAR service: Travis Reinke
- Rotoscoping: Trace VFX
- Sound Designer: Brian Emrich
- Music: Woodwork Music
- Music Producer : Andrew Oswarek
- Composer : Phil Kay
- Mix: Sound Lounge
- Mixer: Tom Jucarone