麦肯中国首席创意官
马寅波是一位成就斐然的创意人。2021年他加入麦肯世界集团,担任中国区首席创意官。
马寅波出生于上海,在纽约长大。他的行业生涯始于DMB&B纽约,从那时起便迸发出对广告的热情。在2007年加入BBH百比赫中国负责打造BBH的创意声誉之前,他在纽约的阳狮和DDB工作。
马寅波的创意作品因其实效性和创意性而备受赞誉,曾赢得众多知名奖项,包括戛纳国际创意节,D&AD和One Show 等等。他在中国为曼妥思所作的第一个作品被Gunn Report收录在 “全球获奖最多的一百项作品”名单中。他为世界自然基金会WWF所做的移动广告获得了17项大奖,其中的Webby Award还是中国首个。
在担任麦肯中国首席创意官期间,寅波致力于培养公司的创意文化,帮助团队做出最好的作品。他的愿景带来了出色的成果,麦肯五年来首次在数英国际4A广告公司排名上名列榜首。寅波始终致力于创造能吸引观众、让观众开怀的广告,再加上他对广告行业的热情,如今他已成为行业内举足轻重的一份子。
在中国的一些荣誉和奖项:
2023 Cannes Lions Jury
Film Category
2023 Webby Awards
Webby Honoree, Chevrolet “Rectifying Black” Auto & Auto Services
2022 Campaign Agency of the Year Greater China
Bronze, “SGM & McCann Chevy Team” Agency & Marketer Partnership
2022 PR Week Best Places to Work Asia-Pacific
Winner, “McCann Worldgroup China” Best Learning and Development
2022 Mad Stars
Crystal, The North Face “City Compass” Direct
2022 Epica
Silver, The North Face “City Compass” Fashion, Footwear & Personal Accessories
2022 China 4A’s Creative Awards
Bronze, innocent drinks “Amy” Film
Bronze, Chevrolet “Dirty Truth” Experience
Bronze, The North Face “City Compass” Digital & Social
2022 Digitaling
Silver, McCann Worldgroup “Cut the Strap” Print
Bronze, Chevrolet “Do Something Cool” Film
2022 Cannes Lions Shortlist Jury
Film Category
2022 Adfest Jury
Film, Audio, Outdoor and Press Category
2022 Ad Stars Jury
Film Category
2022 LIA China Jury
TV, Cinema, Online Film Category
2021 Cannes Lions Shortlist Jury
Film and Video Category
2020 Short Shorts Film Festival & Asia - An Academy Awards® accredited festival
International Branded Shorts of the Year. Carabao “Fighting Spirit”
2020 Golden Lion Award by China Advertising
Best Ad for Food & Beverage. Carabao “Fighting Spirit”
Best Director. Carabao “Fighting Spirit”
2019 London International Brand Awards
Most Innovative Beer Brand, Harbin Beer
2019 Ad Stars
Finalist, Sedrin Beer “The Second Chance Reunion” Promotion
2018 Shots
100 best spots around the world, Harbin Beer “Future Self” Film
2017 Adfest
Bronze, Harbin Beer “Happiness Without Borders” Film
Finalist, Harbin Beer “Happiness Without Borders” Outdoor
2013 Cannes Lions
Silver, WWF "Digital Earth Hour" Media
Finalist, WWF "Digital Earth Hour" Direct
2013 Spikes Asia
Silver, WWF "Digital Earth Hour" Best Use of Digital Media
Bronze, WWF "Digital Earth Hour" Media Public Service, Fund Raising & Charity
Short List, WWF "Digital Earth Hour" Digital Public Service, Fund Raising &Charity
Short List, WWF "Digital Earth Hour" Mobile Advertising
2013 China 4A’s Golden Seal Awards
Silver, WWF "Digital Earth Hour" Digital
Bronze, Mentos "Boss" Film
2013 Digital Asia Festival
Silver, WWF "Digital Earth Hour" Other Rich Media
2012 China 4A’s Golden Seal Awards
Bronze Alpenliebe "Tough Boss" Film
Mentos "Mentos Forever" Film
2010 One Show - Entertainment
Silver, WWF “Fates in your hands” Gaming & Branded Applications
2010 One Show Interactive
Merit, WWF “Fate’s in Your Hands” Excellence in New Media- Augmented Reality
Merit, WWF “Fate’s in Your Hands” Excellence in New Media- Public Service
2010 The Webby Awards
Webby Award Winner, WWF “Fate’s in Your Hands” Best Use of Mobile Video
People’s Voice Winner, WWF “Fate’s in Your Hands” Experimental & Innovation
Official Honoree, WWF “Fate’s in Your Hands” Best Use of GPS or Location Technology
Official Honoree, WWF “Fate’s in Your Hands” Integrated Mobile Experience
2010 Digital Media Awards
Silver, WWF “Fate’s in Your Hands” Media Award for Mobile
Bronze, WWF “Fate’s in Your Hands” Media Innovation Awards
2010 Adfest
Innova Lotus, WWF “Fate’s in Your Hands”
Silver, WWF “Fate’s in Your Hands” Cyber Lotus
2009 London International Awards
Bronze, WWF “Fates in your hands” The NEW Category
2009 D&AD
In book, WWF “Panda Series” Poster Campaign Craft
2009 Clio
Silver WWF “Panda Series” Poster Campaign
2009 Cannes Advertising Festival
Finalist, WWF “Fates in your hands” Mobile Campaign Promotion
Finalist, WWF “Fates in your hands” Mobile Campaign Direct Marketing
Finalist, WWF “Panda Series - Antelope” Print Single
2009 Spikes Asia
Gold, WWF “Fates in your hands” Mobile Campaign Digital
Silver, Bronze WWF ”Fates in your hands” Mobile Campaign Direct & Promotion
Bronze, WWF “Panda Series” Print Campaign Design
2009 One Show
Shortlist, WWF “Panda Series” Poster Campaign
Shortlist, WWF “Panda Series” Print Campaign
2009 Adfest
Silver WWF “Panda Series” Print Craft Lotus
Bronze WWF “Panda Series” Design Lotus
Finalist, WWF “Panda Series” Print Craft, Art Direction
2009 TheWork
WWF “Panda Series” Outdoor Campaign
WWF “Panda Series” Print Campaign Craft
WWF “Fates in your hands” Mobile Miscellaneous
2008 Cannes Advertising Festival
Finalist, Mentos Gum “Tongue Twister” Film
2008 One Show
Finalist, Mentos Gum “Tongue Twister” Film
2008 AdFest
Shortlist, Mentos Gum “Tongue Twister” Film
2008 The Gunn Report
100 most awarded ad, Mentos Gum “Tongue Twister” Film
2008 China 4A’s Golden Seal Awards
Gold, WWF “Panda Series”, Print Campaign Art Direction
2007 China 4A’s Golden Seal Awards
Best of Show, Mentos Gum “Tongue Twister” Film
Gold, Mentos Gum “Tongue Twister” Film
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