TR:OLAY一直以让女性突破年龄变得更年轻为品牌诉求，这个系列的创意的精髓是把年龄40概念化，通过抽象成既传达品牌感受又具趣味性的符号传达品牌主张和产品特性。与SONY WALKMAN的音符系列和Nicorette Gum 戒烟口香糖广告里的香烟人有异曲同工之妙，把消费者的期许转化成可亲可感可知的元素，会心一笑间把广告主张渗透进消费者心里。

Type Of Advertisement: Magazine
Category: Cosmetics & Beauty
Title: CUPBOARD
Advertiser: PROCTER & GAMBLE
Product or Service: OLAY SKIN CARE
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Creative Director: Nobby
Copywriter: Mel Coenen
Art Director: Rudi Vranken
Photographer: Ben Sullivan
Advertiser's Supervisor: Sanja Zanelli/Rabi Sweidan