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Digital 数字类
Grand LIA 全场大奖
"Sound of Honda / Ayrton Senna 1989"
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Gold 金奖
Animation/Motion Graphics 动画设计类
"NURO DEVILMAN"
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Apps 应用类
"Beats Music"
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Beats的耳机都卖那么贵了,他的app能不高大上点吗?
Branded Content 品牌内容类
"Sound of Honda / Ayrton Senna 1989"
——同全场大奖
E-Commerce 电商类
"Moto Maker"
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"Clever Buoy"
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Microsites微网站类
"Killing Kennedy"
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Mobile Advertising 移动广告类
"Instagram Time Machine"
为了推广2014多伦多无声电影节,同时庆祝查理•卓别林首部电影《The Tramp》诞生的100周年,在instagram上发起了“Time Machine”活动。
"Lens Test Drive"
Public Service/Social Welfare Campaign公共服务/社会福利活动类
"The Life-Saving Cable Project", "The Life-Saving Cable Application"![](/Upload/image/2014/1217/2014121710451566692.jpg)
Travel 旅游类
"Remote Control Tourist"
Viral病毒类
"First Kiss"
ntegration Winners 整合类
Grand LIA 全场大奖
"Sorry I Spent it on Myself"
Gold 金奖
"Sorry I Spent it on Myself"
——同全场大奖
"Live Test Series"
"Bentley Burial"
著名的埋宾利事件!
"Like a Rolling Stone"
"Bald Cartoons"
许多癌症儿童因为多次的化疗而导致了大量掉发。于是,巴西抗癌组织GRAACC和知名的卡通公司、频道合作,剃掉卡通人物的头发,以此鼓励孩子们勇敢面对——“你没什么不同”!
Design 设计类
Gold 金奖
Art Direction 艺术类"Mother Book"
一个母亲的成长日志。
Branded Content 品牌内容类
"US Open - Datagrams"
与美网公开赛的合作,将美网的一系列数据进行了可视化。
Digital Installations 数码装置类
"Nike House of Mamba"
“House of Mamba”LED 篮球馆,通过创新的投射技术,于球场上呈现出图像,视频,数据等信息;同时也根据了 Kobe Bryant 亲自编制的训练手段利用运动追踪以及 LED 可视化技术等对球员进行有关的训练,指导以及挑战等。
Direct Marketing - Consumer 直效营销 - 消费者
"Audi Test Drive Cube"
伴随着奥迪新A8的发布,奥迪开发了奥迪试驾立方(Test Drive Cube),由各经销商自行选择立方的测试客户,客户不但第一时间目睹了A8新品的亮相,还能加强与经销商之间的联系。
Editorial Design 编辑设计类
"Mother Book"
——同Art Direction
Experiential Marketing 体验营销类"Nike House of Mamba"
——同数码装置类
"Sound of Honda / Ayrton Senna 1989"——同数字类全场大奖
Innovative Use of Design数字创新类
"Turning Packaging Into Education - Campaign"
将日常防护知识印在纸箱上,这样既利于传播,也很环保!
Poster Campaign 海报宣传类
Iron Mind
WWD Japan "Cityscape 1~4"
这里是东京。
Use of Illustration Campaign
Colgate Dental Creme
"Cavities Attack at Night", "Grandpa's Teeth", "Good Food vs Bad Food", "Your Digestive System"
Use of Photography Campaign 最佳使用图片类
WWD Japan "Cityscape 1~4"
——同Poster Campaign
Use of Typography Campaign 字体排版类
"Weapons"