TheOneShow又称"金铅笔"奖，是美国OneClub赋予全球顶级广告创意人员的最高奖项，至今已有80年历史。内容包括一年一度的OneShow奖和OneShow互动奖，青年创意竞赛和学生作品展，以及一系列长达7天的国际顶级广告人互动活动。TheOneShow推许最杰出的广告，以提升全球广告创意水平为首要任务，并以此来设定全球广告创意行业的最高行业标准。
◎Banners&InteractiveAdvertising(Banner广告及互动广告)：
SmallWorldMachines
URL:http://www.thanksforclicking.com.au/smallworld_cyber-technology/
Client:Coca-Cola
Agency:LeoBurnett/Sydney+LeoBurnett/Chicago
◎Craft
Racer:AChromeExperiment
URL:http://g.co/racer
Client:Google
Ahency:GoogleCreativeLab/NewYork
◎DataandHumanExperience-OnlineDataVisualization&Infographics数据应用及用户体验类
IBMDatagrams
Client:IBM
Agency:Ogilvy/NewYork
SoundofHonda
URL:http://as1989.com/
Client:Honda
Agency:Dentsu/Tokyo
◎MobileApplications&Site-BrandedGames移动应用/网站类-最佳品牌植入游戏
RunThatTown
URL:http://www.thanksforclicking.com.au/runthattown
Client:AustralianBureauofStatistics
Agency:LeoBurnett/Sydney
◎MobileApplications&Site-Media,Entertainment&Leisure移动应用/网站类-最佳媒体娱乐休闲作品
BacktoVinyl-TheOfficeTurntable
Client:KontorRecords
Agency:OgilvyGermany/Duesseldorf+OgilvyOne/Frankfurt
JayZMagnaCartaHolyGrailApp
URL:http://judgeseyesonly.com/samsung-jayz
Client:SamsungTelecommunicationsAmerica
Agency:R/GA/NewYork+72andSunny/LosAngeles
◎MobileApplications&Site-Service&Utilities移动应用/网站类-最佳服务工具类作品
Birdseye
Client:De-De
Agency:De-De/NewYork
◎MobileApplications&Site-SocialNetworks&Community移动应用/网站类-最佳社交网络作品
Mobilizingthe12thMan
Client:C.SHammam-Lif
Agency:MemacOgilvyLabel
◎OnlineFilms&Video-InteractiveVideo线上影片视频类-最佳互动视频作品
LikeaRollingStone-InteractiveMusicVideo
URL:http://video.bobdylan.com/desktop.html
Client:SonyLegacy
Agency:Interlude/NewYorkCity
◎OtherDigitalSolutions其他数字化解决方案类
BudweiserRedLights
Client:LabattBreweriesofCanada
Agency:Anomaly/Toronto
◎SocialMedia-BestSocialMediaPagebyaBrand社交媒体类-最佳品牌社交主页
GeneralSocial
Client:Newcastle
Agency:Droga5/NewYork+Heineken
◎SocialMedia-BrandedSocialPost社交媒体类-最佳品牌营销内容
TheOREOBlackoutTweet
URL:http://www.008ccb.com/oreoblackout/
Client:MondelezInternational+OREO
Agency:360i/NewYork
BreakingBad
Client:Century21
Agency:Mullen/Boston
◎SocialMedia-BrandedSocialCampaign社交媒体类-最佳社会化营销活动
Lowe'sVineFixinSixCampaign
URL:http://vinefixinsix-entry.com/
Client:Lowe's
Agency:BBDO/NEWYORK
◎UseofTechnology-LocationBasedServicesorProximityMarketing新技术应用类
ScrabbleWifi
URL:http://awards-showcase.net/cases/scrabble/wifi
Client:Scrabble
Agency:OgilvyParis
智能机和网络的大行其道让我们几乎生活的各个方面都离不开它了，生活和工作的联络、安排行程、娱乐……但是随着我们使用智能机的时间越来越多，很多事情被我们慢慢遗忘——比如拼写。
Scrabble在全城许多角落安置了免费WiFi，登陆密码就是拼写一个单词，拼出的单词越多你换取的上网时间就越久。是不是很有趣呢？
◎UseofTechnology-Product&MobileIntegration新技术应用类-最佳产品/移动整合作品
ASOBERU-T(PlayableT-Shirts)
URL:http://www.youtube.com/watch?v=0FEMsotS5AI
Client:BEAMS
Agency:DENTSUTOKYO
◎UserExperienceDesign-Mobile用户体验设计类-移动端
UniqloRecipe
URL:http://projector.jp/awards/recipe/en.html
Client:Uniqlo
Agency:Projector/NewYork+SpringSummer+smallgiantsinc.
◎UserExperienceDesign-Web/DesignCraft用户体验设计类-网站设计
IntotheArctic
URL:http://kukijar.com/2013/oneshow/greenpeace/
Client:Greenpeace
Agency:HelloMonday
30YearsofMac
URL:http://www.apple.com/30-years/
Client:Apple
Agency:TBWA/MediaArtsLab+Apple+Tool
KillingKennedy
URL:http://kennedyandoswald.com/
Client:NationalGeographic
Agency:MullenBoston
◎UserExperienceDesign-Web/Utility用户体验设计类-最佳网页工具型作品
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