TR：AXE的品牌主张相信大家已经很了解了。这是一个以“GET A GIRLFRIEND”为核心概念的广告运动，包括一系列的平面和一条“玩硬币”的影视片。改天分享影视片，这里获奖的是平面作品。
 

Type Of Advertisement: Newspaper and Magazine
Category: Cosmetics & Beauty
Advertiser: UNILEVER SA HOME & PERSONAL CARE
Product or Service: AXE DEODORANT
Entrant Company, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Creative Director: Gareth Lessing/Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey
Account Supervisor: Kate Hill
Advertiser's Supervisor: Lynn Madeley