Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness.
Show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater – because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled.
Title :"Heater"
Agency :DDB Germany Berlin
City :Berlin
Advertiser :Volkswagen
Brand Name: Volkswagen
Product Name :Volkswagen Recycling
Business Sector :Automotive
Campaign Name :The Recycling Campaign (See the campaign)
Date of First: Publication 12/20/2007
Market :Germany
Country of Production: Germany
Language: English
Type :Print
3-1