Product Category: Food & Restaurants
Entry Description: The challenges of doing great work for local McDonalds promotions are many: use existing product photography, tight turnarounds, etc. However, in this case Seattle Fire Firefighters, no strangers to tight turnarounds, were called upon to help us safely and creatively sell more Spicy Chicken Sandwiches. Seattle area McDonalds led the nation in Spicy Chicken Sandwich sales, beating the average by 38% (69% for the store just down the street from this billboard.)
The Creative Team
Agency: DDB Seattle
Title of Work: McDonald's Spicy Chicken Sandwich Promotion
Advertiser: McDonald's USA, LLC
Brand: McDonald's Restaurants