TheOBIEAwardistheoldest-andcertainlyamongthemostsoughtafter-honorsforcreativeexcellenceintheworldofadvertising.TheawarditselfismodeledaftertheobelisksofancientEgypt,tallstonestructuresthatwereusedtopublicizelawsandtreaties.Theobeliskisoftenconsideredthefirsttrueformofoutdooradvertising.

作品名称:1139广告主:UniversityofNebraska品牌:HuskerBaseball

作品名称:Umbrellas广告主:BMW品牌:MINI代理:CrispinPorter+Bogusky

广告主:UnitedStatesArmy代理:LeoBurnett 简析:Loremipsumdolorsitamet,consectetueradipiscingelit.Nullamluctusinterdumnibh.Maecenaspulvinarloremegetfelis.Quisqueiaculisdiamfeugiatarcu.

广告主:FairmountCemetery&Mortuary品牌:FairmountCemetery&Mortuary代理:SukleAdvertising&Design简析:2004outdoorbrandingcampaignforFairmountCemetery&Mortuary.ThecampaignranintheDenvermetroarea.

代理:RMGDavid广告主:WorldWildlifeFederation

代理:BBDOWest广告主:SanFranciscoZoologicalSociety 简析:INSECTS3-DinstallationspromotingTheWorldofInsects,anexhibitattheSanFranciscoZoo.Bussheltersweretransformedintowoodframedcollectionboxeswithrealinsectspecimens.ANTS3-DinstallationspromotingTheWorldofInsects,anexhibitattheSanFranciscoZoo.Bussheltersweretransformedintoantfarmsencasedinwoodenframesandplexiglass.

广告主:ZippoMultiPurposeLighter代理:BlattnerBrunner

广告主:宝马BMWMINI代理:CrispinPorter+Bogusky

广告主:TheCoca-ColaCompany可口可乐公司代理:TheWOWFactor,Inc.(一)冰篇

EntryDescription:Anoutdoorinnovativedisplaywasexecutedforastorytellingworkshopforkids.Alargerthnlifeplaitofgoldenhairwashungdownthefrontofabuilding_disibledevent=""/>

EntryDescription:Brief:GetteensexcitedaboutPepsiAccessandvisitthesite.Solution:SincepeoplecarryMP3playerseverywheretheygo,weplacedposterswithfullyfunctionalheadphonejacks_disibledevent=""/>

EntryDescription:WecreatedagiantbillboardforNissanPathfindertohighlightadventureandroadtrips,thekeyfeatureforthePathfinder.Insteadofdesigningatraditional2-dimensionalbillboard,wetooktheelementsofadventureandroadtripsandencapsulatedthemallina139piece3-dimensionalbillboard.Itincludedawiderangeofoutdooritemsliketents,canoesandaevenhang-glider.Agency:TBWA\RAADTitleofWork:MoreAdventureAdvertiser:Ni

Agency:Wieden+KennedyTitleofWork:StarbucksHoliday2006CampaignAdvertiser:StarbucksBrand:StarbucksHoliday2006 10-1

EntryDescription:SpecialKwantedtofurtherenhancetheimpactofpromotingitsLose6PoundsinTwoWeeksChallengeinhealthclubs,aswellasmeasurethecampaignsimpact.Toachievethis,HCPNstrategicallyplacedSpecialKspaneladvertisingwithincloseproximitytotheclubsweightscales.HCPNalsoinstalledmirrorclingadvertising,featuringSpecialKshighlyrelevantmessaging.Finally,HCPNplacedSpecialK-branded6poundweightsrackstoppedwit

Agency:TheRichardsGroupTitleofWork:Bah-HamburgerAdvertiser:Chick-fil-A

ProductCategory:Food&RestaurantsEntryDescription:ThechallengesofdoinggreatworkforlocalMcDonaldspromotionsaremany:useexistingproductphotography,tightturnarounds,etc.However,inthiscaseSeattleFireFirefighters,nostrangerstotightturnarounds,werecalledupontohelpussafelyandcreativelysellmoreSpicyChickenSandwiches.SeattleareaMcDonaldsledthenationinSpicyChickenSandwichsales,beatingtheaverageby38%(6