- 面议
- 东城
- 经验：5年
- 本科
- 全职
- 职位描述
As a Digital Marketing Senior Account Director Group Account Director you must have very strong strategic digital marketing planning capabilities and your main roles and responsibilities will cover *** activities and engagements such as: Drive agencys business growth and lead internal team give strong strategic advice and guidance to the internal team as well as client. Work with our clients to define their strategy vision needs and architecture around demand generation database andor digital marketing activities Design relevant and efficient processes and solutions for de *** a MarTech stack and to serve and improve their operations using appropriate identification and roll-out plan for the appropriate marketing technologies Define programme projects and roadmap to support their strategy Implement activate new tools (DMP personalization tools attribution models on-boarding solutions CRM AB testing IoT platform) in a strong ROI approach Skills Knowledge of best practices (organization processes solutions) in Digital Data Marketing Good understanding of the MarTech landscape Possess good data CRM and analytical capabilities CRM: operational CRM analytical CRM Customer insight SFA Marketing automation onboarding Strong experience in optimisation and testing Proven analytical methodology for Business analysis and optimization Communication and presentation skills (especially with CMOs and Heads of Marketing) Leadership Rigorousness and Autonomy Experience Rich experience on B2B and IT clients 7-10 years of experience in digital marketing.
