Clif Dickens，一名来自美国田纳西州那什维尔(田纳西州首府)的平面设计师，无意之间创建了一个名为the Honest Slogans的博客，根据公司的产品和服务，以“诚实”重新诠释公司标志。这一想法源自一个在他和朋友间广为流传的梗——每次他要可口可乐的时候，服务员总是会问：要不您试试百事?
2011年他在博客上发布了经过重新设计的百事可乐标志，没想到the Honest Slogans 自此开始便一发不可收拾。Dickens强调他的作品“只供娱乐”，他希望他讽刺的品牌将这些博客当做“半开玩笑的”，但是有时候仍然因为调侃过度而摊上些麻烦。
我挑出一些最新增加的有趣的Honest Slogans的博客内容，大家且看且乐，莫放心上。
Amazon: "Priming us to never leave the house."
AXE: "MAKES ALL THE WOMEN FLOCK…AWAY FROM YOU."
Beetle: "Girl Car."
BLOCKBUSTER: "Never paying that late fee finally paid off."
Burger King: "Have it your way: Eat somewhere else."
Lay's: "Flavored Air."
Levi's: "Wearable napkins."
Linked in: "connect with people for no reason at all."
LV: "Probably fake."
MAYBELLINE: "Maybe it's photoshop."
McDonald's: "Because you only have $4."
Pepsi: "Is Pepsi okay?"
Radioshack: "You've got questions. We've got nothing."
Sprite: "Liquid skittles."
Starbuck: "We serve you decaf if you're rude."
Taco Bell: "Also open when you're sober."
The North Face: "For outdoor adventures across school campus."
ticketmasyer: "yeah…we're going to charge you whatever we want."
tinder: "wait…which one are you?"
WD-40: "Never around when you need it."
WikipediA:"You're welcome, college students."
Yellow Pages: "Here, you throw this away."
后记：即便是广告圈内人士，也不一定能记得住这些大牌们原来的slogan，相比那些美好的话(niu)语(bi),Honest Slogans 反而是更好地说出了消费者们的心声。且不说企业们能不能接受这些抹黑，转换角度从自黑的角度来调侃也不失为一种营销方式，只要让人记住了，你就赢了。
