The Global Awards Announces 2012 Award Winners; McCann Health Earns Network of the Year 2012年度全球奖获奖者揭晓；McCann Health荣获年度最佳国际网络奖 Langland, UK Named Global Healthcare Agency of the Year; Ogilvy, Germany Earns Grand Global 英国的Langland赢得年度全球最佳医疗广告公司称号；德国奥美获颁全场最高荣誉国际公司奖 新闻发布：吴金君 纽约节 中国首席代表 New York, NY – December 7, 2012:   The Global Awards®, for the “World’s Best Healthcare Advertising™,” announced its 2012 award winners on Thursday December 6th at two international Global Awards presentations. The ceremonies took place in New York City, USA, and Sydney, Australia. McCann Health earned the title of Global Network of the Year with the agency garnering an impressive 5 Global Awards and 19 Finalist Certificates. The 2012 Global Awards Grand Jury also awarded one coveted Grand Global Award to Ogilvy, Germany, and honored Langland, UK with the 2012 Global Healthcare Agency of the Year for the second year in a row; with the agency taking home 3 Global Awards and 14 Finalist Certificates. In total, the 2012 Grand Jury recognized winners from 17 different countries with 39 Global Awards and 136 Finalists.   2012年12月7日，纽约消息： 颁发“世界最佳医疗保健广告”的全球奖于纽约时间12月6日星期四举行，在两次国际全球大奖颁奖典礼上，宣布了2012年度获奖者，两次仪式分别在美国纽约和澳大利亚悉尼举行。McCann Health凭借令人印象深刻的5个全球奖和19项入围拿下年度最佳全球网络的奖项。2012年度全球奖评审团也将重要奖项最佳全球大奖授予德国奥美。同时，英国Langland继2011年，连续第二年被誉为年度最佳全球医疗保健广告公司，囊括3项全球奖和14个入围证书。这次得到2012年度评审团认可的获奖者合计来自17个不同国家，包括39项全球奖，136项入围作品。 The Global Awards New York celebration took place yesterday evening at the Helen Mills Event Space & Theater, located at 137 West 26th Street.  The evening kicked off with a celebratory cocktail reception and a print and video showcase of the 2012 award-winning work. 2012 Global Awards were presented by Michael Demetriades, Global Awards Executive Director, and Tom Domanico, Global Awards Advisory Board Chairman & Draft FCB Healthcare Chairman Emeritus and other prominent Grand Jury members. 全球奖纽约庆典于昨晚在海伦米尔斯剧院会场举行，该剧院位于纽约市26街西137号。庆典以欢乐的庆祝酒会及展示本年度获奖的平面和视频作品拉开帷幕。出席2012全球奖晚会的有全球奖执行董事Michael Demetriades，全球奖顾问委员会主席Draft FCB医疗广告公司名誉主席Tom Domanico，以及其他杰出的评审团成员。 For the first time in the history of the Global Awards, the competition honored a network for its exemplary work with the title of Network of the Year. McCann Health took the lead in this year’s competition, taking home 5 Global Awards and 19 Finalist Certificates.  The McCann Health offices honored include: McCann Health Australia, 2 Global Awards; McCann Health Communications/McCann Worldgroup Japan, McCann Health United Kingdom, and McCann HumanCare USA each received one Global Award. McCann Health Chairman John Cahill, and Global Creative Director John Cahill accepted the award on behalf of the network. 这是全球奖历史上第一次把年度最佳网络的称号授予一家全球广告网络，作为大家的楷模。McCann Health以5项全球奖和19个入围证书赢得此项荣誉。McCann Health旗下获奖的公司包括：澳大利亚McCann Health荣获2项全球奖，日本McCann国际集团的McCann Health Communications、英国McCann Health、以及美国McCann Health各荣获一项全球大奖。McCann Health主席John Cahill以及全球创意总监John Cahill代表该网络领奖。 “Winning "international network" is an amazing achievement in any industry. But to win this award from the Global Awards is a significant win that recognises more than hard work.  In the most difficult discipline of all to be creative and innovative, this Global Award celebrates the diligence of a network committed to raising the bar of its industry’s product and at the same time celebrate the clients who not only demand we do this, but support and encourage us to deliver. “在任何行业，赢得一项国际网络奖都是一个惊人的成就，但赢得全球奖的意义不仅是对努力工作的认可。全球奖在最难发挥创意和创新的领域里，为提升该行业产品质量标杆的努力给予赞誉，同时也赞誉了那些要求我们努力并给予我们支持和鼓励的客户们。 The Globals has also committed to being the premier award show in healthcare that sets standards, through industry leaders as judges and navigators as well as critics who know good from great and brilliant from best. Through the Globals, we are now seeing outstanding work across the board globally, not only in the conventional media but in new media, digital, viral integrated and interactive. This is what great shows do. Celebrate, recognise and encourage us all to do better.” - Jeremy Perrott 与此同时，全球奖致力成为医疗保健行业最负盛誉的奖项，并设立标准，邀请行业佼佼者作为评审、评论作品，引领方向，他们为我们从好作品中分辨出伟大的作品，从优良作品中挑选出最佳之作。现在，通过全球奖，我们不仅能在传统媒体上，还能通过新媒体、数字媒体、虚拟互动等方式全面地看到业内的杰出作品。一个伟大的作品展要达成的，就是赞誉、认可并鼓励大家做得更好。”——Jeremy Perrott Ogilvy Germany was awarded the 2012 Grand Global Award for “Waiting. For Seven Years.” for client Foundation For Life - Organ Donation. The entry won in the Integrated (Mixed Media) Campaign category in the subcategory Communication to the Consumer: Social Commitment. This campaign demonstrated how hard it can be waiting for an organ donation by staging an extreme live-event. The event was held in a place where everybody hates waiting…at the train station. Passengers were confronted with Michael Stapf’s reality, a 27 years old dialysis patient, who has been waiting for a kidney for 7 years. A digital billboard at the platform was a call for action stating “Some of us are waiting longer…For an organ donation…Help with an organ donor card.”  Creative credits include: Dr. Stephan Vogel, CCO; Tim Stübane and Birgit van den Valentyn, Creative Directors; Matthias Bauer and Johannes Jost, Art Directors; and Anke Roell, Copywriter. 德国奥美凭借它为客户“生命基金会 - 器官捐赠”所作的“7年之待”广告活动荣获2012年度全球大奖。该项目在综合媒体活动类别里的小分类“与消费者沟通-社会关怀”类获奖。通过上演一场活生生的现场事件，该活动说明等待器官捐赠是多么困难的事。这场事件搬到每个人都讨厌等待的地方——火车站来上演。乘客们在这里亲身体验到Michael Stapf的现实状况，他是一个27岁等待肾脏捐赠等了七年的洗肾病人。站台上的数字广告牌呼吁大家作出行动，上面写着 “我们当中有些人需要等待更久……等待一个器官捐赠……帮助他人，填写器官捐赠卡吧”。创意人员包括：创意执行长Stephan Vogel博士, 创意总监Tim Stübane与Birgit van den Valentyn，美术指导 Matthias Bauer 与 Johannes Jost和文案Anke Roell。 “We are overwhelmed to win the prestigious Grand Global Award. But this award is not for us. This award goes to our friend and main actor Michael Stapf. He was thrilled, when he heard of it: 'Wow! I never won such an award! What is it?' Let's keep our fingers crossed that the campaign will have a long-term effect on Michael and all those who are still waiting.” – Birgit van den Valentyn & Tim Stuebane 赢得全球大奖的尊荣，我们实在太兴奋了。这个奖不应该属于我们的，我们应该把它献给我们的好朋友和主角Michael Stapf。当他听闻这个消息，他非常激动地说: “哇！我从未想过我会赢得这样一个奖项，它是什么呀？” 现在，让我们共同祈求这场活动会长期惠及Michael本人和其它仍在等待的人们。– Birgit van den Valentyn & Tim Stuebane Langland UK, in addition to earning the title Global Healthcare Agency of the Year for the second year in a row, the agency also received a total of 3 Global Awards, 2 Global Awards for client Haemophilia Clinical Trial “Hemen” in Illustration and Consumer-Integrated Media Campaign, and a Global Award for Abbott Nutrition “Appetite for Life” in Professional-Integrated Media Campaign. The agency also took home an impressive 14 Finalist Certificates. 英国Langland公司除了连续两年获得年度全球医疗保健广告公司的荣衔外，还获得了3项全球奖，其中两项是为客户血友病临床试验“Hemen”在插图类和消费者综合媒体活动类获得，另外一项是替客户雅培营养公司所作“生命的渴望”在专业综合媒体活动类中胜出。该广告公司还赢得了14个入围奖，成绩斐然。 Langland Creative Director, Andrew Spurgeon commented; “What can I say? Global Agency of the Year! It’s the ultimate headline, isn’t it? Receiving the inaugural award last year was amazing, and in so many ways paid testament to Langland’s growing reputation as the agency to watch. But scooping it for a second year just reinforces to me that what we’re doing is the right thing to do. Stand out, award-winning creative that makes our clients famous.” Langland的创意总监Andrew Spurgeon作出评论：“要我怎么说呢，全球年度广告公司啊！这是最醒目的标题吧，不是吗？去年第一次获得首届颁发的这奖项已经令人惊讶，并多方面证明了Langland的名声越来越响，越来越值得重视。第二年再次囊括这奖项，再一次加强了我的信念，我们做的是正确的事，就是创作出类拔萃，能获奖又能让客户享誉的作品。” Philip Chin, Langland’s Chief Executive had this to say, "To win ‘Global Agency of the Year' for the second year running further inspires us to produce creative work of the highest standard. We thank our clients for believing in us and in the work. The award is as much for them as it is for us. We also congratulate the other winners at this year’s show for setting the bar for great creative work.” Langland首席执行官Philip Chin这样说：“连续两年赢得全球年度广告公司这份殊荣进一步激励我们去追求最高标准的创意作品，我们非常感谢客户对我们工作的信任，这个奖项既是我们的，更是他们的。我们也同样恭喜今年其它的获奖者，谢谢他们为大家建立了更高的创意标杆”。 United Kingdom agencies received a total of 6 Global Awards, including Langland’s 3 Global Awards. McCann Health earned a Global Award for “McCann Health Brand Book” for McCann Health; Publicis Life Brands Resolute was honored with a Global Award for “Boards” for their client The Passage; and Random42 Medical Animation received a Global Award for “Amgen - Innovation in Biology” for client Amgen Oncology. 英国荣获6个全球奖，其中包括Langland的3项全球奖。McCann Health凭借“McCann Health品牌手册”获得全球奖；Publicis Life Brands Resolute通过为其客户The Passage创作的 “Boards”荣获全球奖；同时，Random42医学动画凭借为客户Amgen Oncology所作的“Amgen – 生物创新”获得另一项全球奖。 The United States earned 15 Global Awards.  Arnold Worldwide was honored with 2 Global Awards  for “Hidden C” for client Vertex, and “Terrie/Anthem/BrandonMarie” for Centers for Disease Control and Prevention; CAHG Chicago earned a Global Award for “Victrelis Video” for Victrelis; Doremus NY received a Global Award for “Bloodlines” for Johnson & Johnson Ortho Clinical Diagnostics; GdB earned a Global Award for “Gospel Choir” for Bair Paws; Gerbig, Snell, Weishiemer & Associates(GSW Worldwide) was recognized for “Lilly Oncology ‘The Moment” Video for Lilly Oncology; Greater Than One earned a Global Award for “Follow the Wings Campaign” for Lunesta; Grey Healthy People was awarded 3 Global Awards for “Yakuza Baby”, “Binky Babies”, and “Censored Nipple” all for client Playtex Infant Care; Harrison and Star received a Global Award for “Face of aBcc” for aBCC disease awareness; McCann HumanCare was honored with a Global Award for “Food / Exercise” for Tradjenta; McKee Wallwork Cleveland was recognized with a Global Award for “SLC Heart Song Campaign” for St Louis Children's Hospital; Pictures In a Row took home a Global Award for “The Innovation Lifecycle” for Thomson Reuters; and Pivot Design Inc. received a Global Award for “Igi V Therapeutic Play Kit” for client Baxter. 美国共赢得15项全球奖。Arnold Worldwide凭借为客户Vertex 所作的“Hidden C”和为疾病防御控制中心所作的“Terrie/Anthem/BrandonMarie”获得两项全球奖；CAHG Chicago 凭借为Victrelis作的“Victrelis Video”获得全球奖；Doremus NY 通过为强生骨科临床诊断所做的“Bloodlines”获得全球奖；GdB通过客户Bair Paws的“Gospel Choir”获得全球奖；Gerbig, Snell, Weishiemer & Associates(GSW Worldwide) 通过为Lilly 肿瘤科拍摄的“Lilly Oncology ‘The Moment”视频获得全球奖；Greater Than One 为客户Lunesta 制作“Follow the Wings Campaign”获得全球奖； Grey Healthy People 通过 为Playtex 婴儿保健所创作的“Yakuza Baby”, “Binky Babies”, 和“Censored Nipple”获得3项全球奖；Harrison and Star 通过 替aBCC 疾病意识所作的 “Face of aBcc”而获奖; McCann HumanCare通过 为Tradjenta 所作的“Food / Exercise”得奖；McKee Wallwork Cleveland 凭借替St Louis 儿童医院制作的“SLC Heart Song Campaign” 获得一项全球奖; Pictures In a Row 凭借为Thomson Reuters创作的“The Innovation Lifecycle”获得全球奖； Pivot Design Inc为客户 Baxter所做的“Igi V Therapeutic Play Kit”获得全球奖。 Australia was recognized with 5 Global Awards. McCann Health was honored with 2 Global Awards, one for “We never stop thinking” and the second for “Healthy Business Cards”; Saatchi & Saatchi Health Sydney earned 2 Global Awards for “Deflated Commuter” and “Feeling Let Down” for allergy awareness; and Ward6 received a Global Award for “My Style” for Levemir. 澳大利亚共获得5项全球奖。McCann Health共获得2项全球奖，其中一项以作品 “We never stop thinking(永不停止思考)”获得，另一项则凭“Healthy Business Cards（健康名片）”虏获此奖； Saatchi & Saatchi Health Sydney也获得2项全球奖分别为认识过敏症而作的“Deflated Commuter”和“Feeling Let Down（感到失望）”获得； Ward6 通过替 Levemir 作的“My Style（我的风格）”获得一项全球奖。 German agencies earned 4 Global Awards. Heye & Partner GmbH received a Global Award for “Psychenet Cinema Campaign” for Psychenet; Leo Burnett Frankfurt was honored with 3 Global Awards, two for “Tini” for Akustika Spezial, and one for “Don’t Get Fat Boy” for client Primetime Fitness. 德国获得4项全球奖。Heye & Partner GmbH 通过为Psychenet 所作的“Psychenet Cinema Campaign”获得一项；Leo Burnett Frankfurt获得三项，其中两项是为 Akustika Spezial 作的“Tini”而获得，另一项是为客户Primetime Fitness 制作的“Don’t Get Fat Boy（不要变成胖男孩）”所胜出。 Agencies from Italy and Japan each received 2 Global Awards. Sentrix Global Health Communication SRL Milan for “Fighting for Life” for Brilique; and Young & Rubicam Group Milan for “Danacol adopts a Village” for Danacol; Beacon Communications k.k. Tokyo for “Letter from Your Dog” for Previcox; and McCann Health Communications/McCann Worldgroup Tokyo for “Getting the point about DPNP” for client Cymbalta. 来自意大利和日本的公司分别获得2项全球奖。获奖作品包括Sentrix 全球健康传播 SRL Milan为Brilique 制作的“Fighting for Life（为生命而战）”； Young & Rubicam Group Milan 为 客户Danacol作的“Danacol adopts a Village”；东京Beacon Communications k.k. 为 客户Previcox 创作的“Letter from Your Dog”； McCann Health Communications/McCann Worldgroup 东京为客户 Cymbalta作的“Getting the point about DPNP”。 The Global Awards Grand Jury honored Canada, France, Spain, and New Zealand, each with one Global Award.  Anderson DDB Health & Lifestyle Toronto for “Snips & Knots” for Mirena; FMAD Paris for “Idonthideanymore” for client Association Pour la Lutte Contre le Psoriasis; HCBCN Barcelona for “Any Given Day” for Opti-Free Pure Moist; and Insight NZ Ltd. for “Clay Tablet iPad” for Insight NZ. 全球奖评审团授予加拿大、法国、西班牙以及新西兰四个国家各一项全球奖。 作品包括多伦多Anderson DDB Health & Lifestyle为Mirena 制作的“Snips & Knots”；巴黎FMAD 的为客户 Association Pour la Lutte Contre le Psoriasis制作 的“Idonthideanymore”；巴塞罗那 HCBCN 为Opti-Free Pure Moist所作 的“Any Given Day(任何一天)”；新西兰Insight NZ Ltd为Insight NZ 创作的“Clay Tablet iPad”。 The Global Awards, and Bravo!, a committee of Australian healthcare professionals with representation from healthcare agencies and the Communications Council of Australia also hosted a Global Awards ceremony in Sydney, Australia on December 6th. The celebration took place at Sydney Museum of Contemporary Art, located in the historic Rocks district overlooking Sydney Harbour. Global Award winners and guests celebrated with cocktails and a showcase of this year’s award-winning works from the Asia/Pacific region, followed by an award presentation. 为全球奖喝彩！澳大利亚医疗保健专家委员会，其会员包括与来自医疗广告公司和澳大利亚传播委员会的代表，也于12月6日在悉尼主办了另一场全球奖颁奖典礼，会场设在悉尼现代美术馆，位于历史悠久的岩石区，俯瞰整个悉尼港。颁奖典礼前全球奖获奖者和嘉宾共饮鸡尾酒庆祝，现场并展示了亚太地区本年度获奖作品。 Now in its 18th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communications for medical, pharmaceutical, and healthcare related products and services.  The Global Awards Advisory Board and Grand Jury are comprised of a panel of prominent international industry experts, representing the top creative minds in the field of healthcare advertising. 现今全球奖已进入第十八个年头，参赛作品来自医疗公司、医院、广告公司、制造业以及设计工作室等为医疗、药物和保健相关产品和服务做传播工作的机构。全球奖顾问委员会和评审团是由一群国际知名的行业专家组成，代表了医疗广告行业中最顶级的创意人物。