EURO EFFIES 2007[FMCG铜奖]宝洁潘婷洗发水Pro-V广告
广告代理:Grey London 广告主:Procter & Gamble 品牌:Pantene Pro-V
市场:德国\英国 广告形式:网络互动
简介:Pantene's Set Your Colour Alight' campaign succeeded in overcoming several hurdles that stood in the way of Pantene making its mark in the Coloured Hair Sector of Haircare. Namely, coloured hair was not Pantene's "turf"; Pantene's reputation was healthy, shiny hair; previous advertising had not worked well in this sector; the new range had to be premium priced; it had to stand out in an especially cluttered market.