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问道创意大师:8位4A全球或区域首席创意官(2015纽约广告节终审评委)    

问道创意大师:8位4A全球或区域首席创意官(2015纽约广告节终审评委)

  纽约广告节将于5月20日举行2015纽约广告节执行评审团(终审评委)新闻发布会,纽约节安排了8家4A全球或区域首席创意官在21:00-23:00接受纽约广告节中国首席代表吴金君专访,每位嘉宾的受访时间为15分钟,其中5分钟为开放提问时间,面向中国的广告人。有兴趣参与互动的提问者请在5月19日12点之前发送:问道创意大师(指定姓名)+采访提纲(中文100字内)至微信号nyf1957。被选中者会在5月20日9点前告知。
  收到告知信息后,提问者需提供更详细的信息:姓名、单位|学校、职务|专业、个人照片等,以便于在采访时让受访者了解到提问者的信息。
  
  专访时间5月20日
21:00 Gaston Legorburu
Worldwide Chief Creative Officer
SapientNitro
USA
21:15 Erik Vervroegen
ERIK VERVROEGEN
International Creative Director
Publicis Worldwide
21:30 Duan Evans
DUAN EVANS
International Executive Creative Director
AKQA
UK
21:45 JOSE MIGUEL SOKOLOFF
President
Mullen Lowe Group Global Creative Council
Colombia
22:00 Eugene Cheong
Regional Executive Creative Director
Ogilvy & Mather Asia Pacific Singapore
SINGAPORE
22:15 LUIZ SANCHES
CCO and Partner
AlmapBBDO
Brazil
22:30 Eric Shoeffler
Chief Creative Officer
DDB Group
Germany
22:45 Yuya Furukawa
Chief Creative Officer
Dentsu Inc.
JAPAN

附:受访嘉宾简介及照片
9:00 Gaston Legorburu
Worldwide Chief Creative Officer
SapientNitro
USA

 

Gaston Legorburu sets the strategic and creative vision for SapientNitro and its integrated marketing, brand communications and commerce services. He has a passion for bringing organizing ideas and connected thinking to the table and has been instrumental in expanding SapientNitro’s capabilities beyond digital and landing several AOR relationships.
Recognized by Adweek 50 and TED as a game-changer who is modeling the agency of the future, Legorburu has constantly challenged the advertising industry since co-founding Planning Group International (PGI), now the core of Sapient's Miami presence. Three years later, he turned industry heads when Sapient became the first interactive agency to acquire an above-the-line shop, Nitro Group, best known for its award-winning “Best Job in the World” campaign.
Legorburu has been a driving force in the constant evolution of SapientNitro into a new breed of storyteller for an always-on world. His unique storyscaping approach and Idea Engineering framework mixes multi-disciplinary teams of strategists, creatives, and technologists to shape brand storytelling through experiences that interweave physical and virtual spaces, and deepen consumer connections.
In the company's constant quest to find new ways for brands and consumers to connect, SapientNitro has grown into the largest independent agency worldwide and racked up fourteen Cannes Lions for its signature look of "advertising as experiences."
Throughout his career, Legorburu has helped clients gain unparalleled insights into effectively marketing their products and services in today’s increasingly complex marketplace. He continues to provide clients like Citi, Coca-Cola, ESPN, VISIT Florida, Chrysler, among others with innovative solutions to critical business challenges.
Widely recognized as a thought leader, Legorburu is frequently quoted in publications such as Advertising Age, Adweek, Bloomberg, Fast Company, and The Wall Street Journal, and is a member of TED. He is a sought after speaker who has presented at notable industry conferences including Cannes Creativity Festival, Digital Brands, Ad:Tech, OMMA Global, and SHOOT.
Gaston is the recipient of numerous awards across the creative and advertising industry and has served as a judge for several prestigious award shows including: D&AD, Cannes Festival of Creativity Mobile Lions and the Webby’s. He is also an active member of the Webby’s International Academy of Digital Arts and Sciences.
He currently works in SapientNitro’s Miami office.

9:15 Erik Vervroegen
ERIK VERVROEGEN
International Creative Director
Publicis Worldwide

 

ERIK VERVROEGEN
International Creative Director
Publicis Worldwide
Erik Vervroegen began his career in his native Belgium, moving to TBWA Hunt Lascaris in South Africa and the on to Bozell New York. From there Erik moved to France as Executive Creative Director and President of TBWA Paris. Under his leadership TBWA Paris became Cannes Agency of the Year four years in a row. Returning to the USA Erik joined the San Francisco based, Goodby, Silverstein & Partners.
Since 2011, Erik has taken up the new challenge of International Creative Director Publicis Worldwide, which sees him overseeing creative in all the Publicis network agencies throughout Europe, Africa, Latin America, North America, Asia and Australia and lead creative on the global Ray-Ban business.
With 96 Cannes Lions including 2 Grand Prix, Erik is regarded as one of the most gifted creatives in the industry, awarded for his work on iconic brands such as Nissan, Playstation 2, McDonalds, The New York Times, Excedrin, BMW, Wonderbra, Land Rover and Ray-Ban. In 2014, Erik was ranked number 6 in the Cannes Lions ranking for best creative directors.
Erik has been a juror or featured guest speaker at every major international awards show.


9:30  Duan Evans
DUAN EVANS
International Executive Creative Director
AKQA
UK

 

Duan Evans is a leading industry creative talent with over fifteen years’ experience. Since joining AKQA in 2000, he has worked across a diverse range of clients including Xbox, Nissan and Nike on projects that range from pure interface design (Xbox 360) to global brand activations (Nike 'The Chance' and Nike Basketball ‘RISE’) to local events powered through social media (Nissan LEAF 'Taxis'). In the process, he has won a multitude of international awards and helped build a passionate creative team that is focused on delivering world firsts through creativity and innovation. Based in AKQA’s London office, Duan is also responsible for overseeing all creative work across the company’s Portland, Shanghai, São Paulo and Tokyo locations.

9:45 Jose Miguel Sokoloff
JOSE MIGUEL SOKOLOFF
President
Mullen Lowe Group Global Creative Council
Colombia

 

Jose Miguel, President, Mullen Lowe Group Global Creative Council, is one of the leading Latin American creatives and agency leaders. His work towards bringing about a new, peaceful Colombia is at the heart of his multi award winning FARC Guerrilla demobilization campaigns and has seen him awarded around the world.
He has been recipient of the only D&AD Black Pencil awarded to a Latin American agency and a Titanium Cannes Lion – again a Latin American first. He also has a prestigious UK IPA Effectiveness Grand Prix, a Jay Chiat Grand Prix and an El Ojo Grand Prix. The agency he co-founded with Francisco Samper, Lowe SSP3, was awarded Advertising Age’s International Agency of the Year, the first time a Colombian agency has won.
Jose Miguel was appointed President of Mullen Lowe Group Global Creative Council in 2011. The Creative Council is made up of our network’s leading Creative Directors and Chief Creative Officers. This evolving peer group meets several times a year, but is in touch daily, and its prime objective is to ensure that the work we produce is of the highest quality, in terms of insight, craft and idea.
Lowe/SSP3 has become not only the second largest agency in Colombia, it has also gained recognition as the most consistently creative agency in the market over the last 15 years. Jose Miguel is invited to speak at the industry’s most prestigious events including TedGlobal and is also a judge at key industry festivals such as Cannes Lions.

10:00 Eugene Cheong
Regional Executive Creative Director
Ogilvy & Mather Asia Pacific Singapore
SINGAPORE

 

I am the Regional Creative Director of Ogilvy & Mather, Asia Pacific, and I have been with Ogilvy on and off since 1981.
The most unique characteristic about my region is that Asia Pacific is the most culturally diverse bit of our blue-green planet. The Southern Chinese, for instance, are as different from the Northern Chinese as Mediterraneans are from Nordics.
I love working with difficult people. They are usually more talented than nice people. My art is stilling the beast so beauty can emerge.
My favorite career highlight was in 1985. We had just resigned the local Tiger beer account because the Guinness business was being globally aligned into Ogilvy. A letter arrived in the post for me shortly afterward. It read: "I write to offer you my sympathy on the resignation of the Tiger beer. Your campaign was brilliant. And nobody can ever take it away from you." Signed, David Ogilvy.
My favorite David Ogilvy quote is: "We have a habit of divine discontent with our performance. It is an antidote to smugness."

10:15 Luiz Sanches
CCO and Partner
AlmapBBDO
Brazil

 

Luiz started his career at DM9DDB in 1992.He has been working at AlmapBBDO for 17 years, initially as an art director and, since 2002, as a creative director. In May 2013 he became CCO and partner. In 2009, he was the most awarded creative director in the world according to the Big Gunn report. In 2010 and 2011, he was also the most awarded creative director at the Cannes Festival, as well as in many other festivals around the world, which led to his becoming the world’s most awarded creative director according to the Gunn Report and to the German publication Werben&Verkaufen. His creative role was instrumental for AlmapBBDO’s performance in the past few years. AlmapBBDO was honored with the Agency of the Year title at Cannes Festival in 2010 and 2011. It also was named the Agency of the Year at Clio Awards 2010/11, being the first Latin American agency to receive this title. In 2010, AlmapBBDO was the most awarded agency in the world, according to the Gunn Report. Luiz Sanches has won 86 Lions plus a Grand Prix in print at Cannes. Besides that, he won countless awards at some of the world’s top festivals, such as D&AD, Clio Awards, the One Show, NY Art Director’s Club, El Sol and FIAP.He’s been named one of Latin America’s Creatives of the Decade by Latin Spots.

10:30  Eric Shoeffler
ERIC SCHOEFFLER
Chief Creative Officer
DDB Group
Germany

 

Eric entered the business in 1994 at a midsize independent agency in Cologne called Westag. He was the king of the copy machine for a while, but 5 years later he left the agency as Group Head Art.
In 1999 he joined DDB in Düsseldorf. As Art Director Eric worked on clients such as Henkel, Schwarzkopf, AXA and Volkswagen. Two years later he was promoted to Creative Director and led the global Fa cosmetics account. In 2004 he was appointed to the Board of Directors. As ECD and Managing Director he helped to attract new clients like Diesel, Ebay, Premiere (Sky) and Pernod Ricard.
In 2011 Eric was asked to become Chief Creative Officer with the task to form and lead a new agency born out of the fusion of DDB and Tribal with 4 offices in Berlin, Düsseldorf, Hamburg and Vienna. With his open and inquisitive nature he positively influences the spirit, social creativity and cooperation between the offices.
He is also member of ADC Germany, D&AD, One Club and FC Bayern Munich (for those who want to know). He served on most big international juries like the Cannes Lions, D&AD, Clios, Andys, Lynx and AdStars, to name just a few. With his teams he celebrates each new trophy won at one of the major shows. Eric is a father of two girls, a vegetarian and a vinyl junkie.

10:45 Yuya Furukawa
Chief Creative Officer
Dentsu Inc.
JAPAN

 

Yuya started out years ago at Dentsu as a TV writer, when advertising life was much simpler.
Today, he mainly oversees the Communication Design Center, a department that cannot be defined in terms of familiar advertising fields. Under his leadership, his teams work on projects ranging from product development, branded content creation, pure content creation, including TV programs and movies, content export, space planning and design, digital platform development, business strategy and consulting, and PR to traditional advertising. Yuya himself is also involved in government projects such as the Olympic Games and the National Stadium.
The vast range of work produced by diverse talent in Dentsu helped make the agency achieve Agency of Year at Clio, Digital Agency of the Year at D&AD, Design Firm of the Year at ADC of New York, among others.
Personal international accolades for Yuya include metals of all colours at Cannes, D&AD, One Show and Spikes, among others, as well as Grand Prix at Adfest. In 2005, he won the Creative Person of the Year award of the Japan Advertising Agencies Association. He is also a familiar face as a judge at international awards, including Cannes, D&AD, Clio, Spikes and Adfest, and as a speaker at various conferences.
Besides his work as Chief Creative Officer at Dentsu, Yuya is also known for writing scenarios for TV and radio programs, lyrics for pop songs, and a column for a major national newspaper. He also lectures at Nihon University College of Art.

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