TheOBIEAwardistheoldest-andcertainlyamongthemostsoughtafter-honorsforcreativeexcellenceintheworldofadvertising.TheawarditselfismodeledaftertheobelisksofancientEgypt,tallstonestructuresthatwereusedtopublicizelawsandtreaties.Theobeliskisoftenconsideredthefirsttrueformofoutdooradvertising.
作品名称:1139广告主:UniversityofNebraska品牌:HuskerBaseball
作品名称:Umbrellas广告主:BMW品牌:MINI代理:CrispinPorter+Bogusky
广告主:UnitedStatesArmy代理:LeoBurnett 简析:Loremipsumdolorsitamet,consectetueradipiscingelit.Nullamluctusinterdumnibh.Maecenaspulvinarloremegetfelis.Quisqueiaculisdiamfeugiatarcu.
广告主:FairmountCemetery&Mortuary品牌:FairmountCemetery&Mortuary代理:SukleAdvertising&Design简析:2004outdoorbrandingcampaignforFairmountCemetery&Mortuary.ThecampaignranintheDenvermetroarea.
代理:BBDOWest广告主:SanFranciscoZoologicalSociety 简析:INSECTS3-DinstallationspromotingTheWorldofInsects,anexhibitattheSanFranciscoZoo.Bussheltersweretransformedintowoodframedcollectionboxeswithrealinsectspecimens.ANTS3-DinstallationspromotingTheWorldofInsects,anexhibitattheSanFranciscoZoo.Bussheltersweretransformedintoantfarmsencasedinwoodenframesandplexiglass.
广告主:ZippoMultiPurposeLighter代理:BlattnerBrunner
广告主:TheCoca-ColaCompany可口可乐公司代理:TheWOWFactor,Inc.(一)冰篇
EntryDescription:Anoutdoorinnovativedisplaywasexecutedforastorytellingworkshopforkids.Alargerthnlifeplaitofgoldenhairwashungdownthefrontofabuilding_disibledevent=""/>
EntryDescription:Brief:GetteensexcitedaboutPepsiAccessandvisitthesite.Solution:SincepeoplecarryMP3playerseverywheretheygo,weplacedposterswithfullyfunctionalheadphonejacks_disibledevent=""/>
EntryDescription:WecreatedagiantbillboardforNissanPathfindertohighlightadventureandroadtrips,thekeyfeatureforthePathfinder.Insteadofdesigningatraditional2-dimensionalbillboard,wetooktheelementsofadventureandroadtripsandencapsulatedthemallina139piece3-dimensionalbillboard.Itincludedawiderangeofoutdooritemsliketents,canoesandaevenhang-glider.Agency:TBWA\RAADTitleofWork:MoreAdventureAdvertiser:Ni
Agency:Wieden+KennedyTitleofWork:StarbucksHoliday2006CampaignAdvertiser:StarbucksBrand:StarbucksHoliday2006 10-1
EntryDescription:SpecialKwantedtofurtherenhancetheimpactofpromotingitsLose6PoundsinTwoWeeksChallengeinhealthclubs,aswellasmeasurethecampaignsimpact.Toachievethis,HCPNstrategicallyplacedSpecialKspaneladvertisingwithincloseproximitytotheclubsweightscales.HCPNalsoinstalledmirrorclingadvertising,featuringSpecialKshighlyrelevantmessaging.Finally,HCPNplacedSpecialK-branded6poundweightsrackstoppedwit
Agency:TheRichardsGroupTitleofWork:Bah-HamburgerAdvertiser:Chick-fil-A
ProductCategory:Food&RestaurantsEntryDescription:ThechallengesofdoinggreatworkforlocalMcDonaldspromotionsaremany:useexistingproductphotography,tightturnarounds,etc.However,inthiscaseSeattleFireFirefighters,nostrangerstotightturnarounds,werecalledupontohelpussafelyandcreativelysellmoreSpicyChickenSandwiches.SeattleareaMcDonaldsledthenationinSpicyChickenSandwichsales,beatingtheaverageby38%(6