Entry Description: An outdoor innovative display was executed for a storytelling workshop for kids. A larger thn life plait of golden hair was hung down the front of a building on an arterial road to tell the story of Rapunzel. A poster alongside said "Rapunzel is back. The festival of storytelling. 1st July to 5th Aug. Call Kathalaya. The response was enormous and we had a lot of local press that covered the display and the festival because of it.
Agency: Ogilvy & Mather
Title of Work: Rapunzel is Back
Advertiser: Kathalaya
Brand: Kathalaya
Text Copy: RAPUNZEL IS BACK. THE FESTIVAL OF STORYTELLING, 1ST JULY TO 5TH AUG. CALL KATHALAYA ON 26689856.