Entry Description: We created a giant billboard for Nissan Pathfinder to highlight adventure and road trips, the key feature for the Pathfinder. Instead of designing a traditional 2-dimensional billboard, we took the elements of adventure and road trips and encapsulated them all in a 139 piece 3-dimensional billboard. It included a wide range of outdoor items like tents, canoes and a even hang-glider.
Agency: TBWA\RAAD
Title of Work: More Adventure
Advertiser: Nissan
Brand: Pathfinder
Text Copy: MORE ADVENTURE. MORE PATHFINDER