今天戛纳广告节正式拉开了帷幕，我的分享也到了最后一期——中国特辑。今年中国一共选送了8件作品，北京和上海办公室各4件。
Today opens the Cannes Advertising Festival of 2016. My sharing also comes to the last episode, the China one. We’ve entered a total of 8 cases this year, 4 from Beijing and 4 Shanghai.
特别值得一提的是“英国等你来命名”，这是我们在2015年获奖最多的一个案例，今年将参选戛纳的“创意实效奖”。这是戛纳广告节上最难赢取的奖项，没有之一，它奖励的是为客户带来可量化的切实效果的创意作品，旨在建立创意和实效之间的相关性。一个案例必须先赢得一座戛纳奖杯，或者至少进入一个奖项的候选人名单，才有资格参加来年的“创意实效奖”评选。而且，该奖项只有一座奖杯，不分设金、银、铜奖。
Among them, VisitBritain, the most awarded campaign in China in 2015, is definitely an exciting one, competing for the Creative Effectiveness Lion this year — For those don’t know Effectiveness Lions, this is the most difficult-to-win award in Cannes. Creative Effectiveness Lions recognise creative work that has produced a measurable and proven impact on a client’s business. It will aim to establish a direct correlation between creativity and effectiveness. One case needs to first win a Cannes Lion or at least being shortlisted to earn the qualification of entering in the following year. Furthermore, there is no Gold or Silver or Bronze. Only one award!
借此机会，我想感谢一年来不断突破创新，致力于创造有影响力的作品的创意团队。谢谢你们的辛勤工作，让我们共祝我们戛纳好运！
Taking this opportunity, I want to thank our creative team who try very hard in the past year to push the boundary of influential creativity. Kudos to your hard work, and let’s wish us good luck in Cannes!
一、北京办公室作品
1.英国等你来命名 Visit Britain
点击查看相关阅读：1、英国旅游局“英国等你来命名”营销活动，获戛纳创意节金狮大奖
2、英国旅游局 “英国等你来命名”营销活动
2.野生救援“咬指甲，救犀牛”WildAid Nail-biter
点击查看相关阅读：野生救援：“啃指甲救犀牛” 公益活动
3.华为“鲨鱼舞者” Huawei Shark Dancer
4.丸美“如室内般安全”Marubi As Safe As Indoors
二、上海办公室作品
1.安可达“陆潜者” Agoda “LandDiving”
点击查看相关阅读：1、Agoda安可达：《陆地潜水》视频广告
2.食物的新生 Food Reborn
3.百威3D自拍 Budweiser 3D Selfie
4.沈阳心理研究所“把人放在首位”
Center for Psychological Research Shenyang – Put People First
