这是泰国健康促进基金会公益广告,劝说大家出行的时候要带头盔,这样在出现交通事故,比如,装车、翻车、摔到或滑倒的时候,头盔就会像降落伞一样带给你缓冲,保护你的头部急速撞击而受到伤害。公益广告,场景化,形象化,视觉化,避免了简单说教,值得推荐。
“Land safe. Always wear a helmet.”
Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Creative Director: Jirasak Tungkanopas
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Copywriter: Thirayu Taninpong
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Producer: Amornmarn Rattanarakpinyo
Print Producer: Tanabodee Nelabusabanon
Business Director: Preyanant Athikomvoradilok
Director Of Social Marketing Support Unit: Supatnuj Sorndamrih