EURO EFFIES 2007[社会责任奖]葡萄牙国家酒协会禁止酒后驾驶广告运动
 
 
广告代理:G2 Lisbon  广告运动名称:100% Cool 市场:葡萄牙 语言:葡萄牙
广告主:Associa??o Nacional das Empresas. de Bebidas Espirituosas

简介:Portugal had the highest road accident rate in Europe, which was attributed to drink-driving. Despite restrictions on the alcohol industry, nothing changed so "ANEBE", the National Association of Spirit Drinks Companies (created to promote responsible alcohol consumption) launched "100% Cool, the Chosen Driver with 0% Alcohol".