EURO EFFIES 2007[休闲娱乐类银奖]微软《Gears of War》游戏广告运动
广告代理:McCann Erickson London 广告主:Microsoft
品牌:Xbox 360 广告运动主题:Gears of War
简介:同时具备了“最佳策略动作游戏”与“最佳恐怖电影”的特质，《Gears of War》是Epic Games公司首度为微软游戏工作室以及 Xbox 360 视讯游戏娱乐系统所开发的独占平台游戏。《Gears of War》要让玩家见识的是一个充满黑暗与痛苦的故事，叙述人类为了求生存，被迫与地心深处浮现出来的恶梦怪物罗卡斯族（Locust Horde）展开一场壮烈的战斗。
Gears Of War is an action-shooter game which launched globally on 17th November 2006. Anti-hero Marcus Fenix, leads a ragtag fireteam in the last stand of human survival against an enemy, the Locust Horde, who appear from the bowels of the planet Sera on Emergence Day.
Given the business objective, Xbox 360 needed to break out of the gamer elite and into the wider entertainment sphere, to realise the campaign vision of the 2006 must-have entertainment property.
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