热门频道

EURO EFFIES 2007[生活消费品类铜奖]-佳能我的世界我的方式相片打印机广告运动    

EURO EFFIES 2007[生活消费品类铜奖]-佳能我的世界我的方式相片打印机广告运动

EURO EFFIES 2007[生活消费品类铜奖]佳能我的世界我的方式相片打印机广告运动
 
 
代理:Cayenne Communications 
广告运动主题:My World My Way
市场:Austria, Belgium, Denmark, Finland, France, Germany, Netherlands, Norway, Sweden, Switzerland, United Kingdom, Italy, Spain
简介:Canon photo printers were facing a serious threat: the home photo printing segment was losing territory to online printing services and retail photo stores. Consumers were simply disappointed in home photo printing. Adjusting inkjet printers was difficult and fiddly and the photo quality of most prints was poor.
Canon reacted with the introduction of SELPHY: a dedicated and easy to use photo printer. SELPHY connects directly to your camera and instantly prints high-quality photos. However, to make SELPHY a success, Canon had to overcome people's negative perceptions of home photo printing.
The 'My World, My Way' campaign for SELPHY was an immediate success and pushed business results beyond all expectations. Sales of SELPHY grew by 53% and market share increased by 44% during a time when the segment was actually declining by 3%. Research showed that, as a result of the campaign, people perceived home photo printing with SELPHY as easy, high quality and fun.

编辑声明:本网站所收集的部分公开资料来源于互联网,转载的目的在于传递更多信息及用于网络分享,并不代表本站赞同其观点和对其真实性负责,也不构成任何其他建议。本站部分作品是由网友自主投稿和发布、编辑整理上传,对此类作品本站仅提供交流平台,不为其版权负责。如果您发现网站上有侵犯您的知识产权的作品,请与我们取得联系,我们会及时修改或删除。联系方式:020-38814986
最新评论