EURO EFFIES 2007[FMCG铜奖]妮维雅男士化妆品广告

　　广告代理:Draftfcb 广告主:Beiersdorf 品牌:Nivea For Men
　　运动名称:NIVEA For Men "Summer Look Moisturiser" 市场:法国\德国
　
　　简介:After the recent successful arrival of a number of sophisticated self tanning products in the female consumer mass market, the challenge was to launch a facial tanning moisturiser in the male face care segment too. In this category, barriers for non-basic products are very high, especially when their effect is presumed to be unsatisfying. The only other competitor who had launched a tanning moisturiser in the male mass market so far was L'Oréal Men Expert - with limited success. As the business goal was to make Summer Look Moisturiser a true mass market success it was crucial to separate it from a female context and to break down prejudices towards product performance and handling.