EURO EFFIES 2007[FMCG铜奖]宝洁伊卡璐草本精华洗发露广告

　　广告代理:Leo Burnett 广告主:Procter & Gamble
　　市场:Belgium, France, Germany, Netherlands, United Kingdom, Greece, Portugal, Spain
　
　　简介:In a market driven by science and problem-solution hair care brands, Herbal Essences experiential brand positioning was unique, but needed continued support to really challenge the big science-based brands such as Elvive and Pantene.
　　The launch of Fruit Fusions successfully reinvigorated Herbal Essences in Europe five years ago, leveraging the brand's point of difference by offering the target audience an even more exotic pleasure from the new, fruity fragrances to be enjoyed.