戛纳创意节-平面类金奖:
RENAULTTWINGO
Advertiser:MERCEDES-BENZ/SMART; Entrant/Agency:CLMBBDOBoulogne-Billancourt
NETHERLANDS
Advertiser:28TOOMANY;Entrant/Agency:OGILVY&MATHERLONDON
BABY
Advertiser:CITYOFBUENOSAIRES;Entrant/Agency:THECOMMUNITY/LACOMUNIDADMiami
WEAK
Advertiser:UNICEF;Entrant/Agency:PROLAMY&RSantiago
戛纳创意节-促销类金奖
CHASINGHORIZONS
Advertiser:CITIZEN;Entrant/Agency:WIEDEN+KENNEDYAMSTERDAM /WIEDEN+KENNEDYTOKYO
SECURITYMOMS
Advertiser:SPORTCLUBEDORECIFE;Entrant/Agency:OGILVYBRASILSãoPaulo
NAZISAGAINSTNAZIS–GERMANY’SMOSTINVOLUNTARYCHARITYWALK
Advertiser:ZDKGESELLSCHAFTDEMOKRATISCHEKULTUR;Entrant/Agency:GGHLOWEHamburg/GRABARZ&PARTNERHamburg
戛纳创意节-直销类金奖
JOEBOXERINACTIVITYTRACKER
Advertiser:KMART/JOEBOXER;Entrant/Agency:FCBCHICAGO
BOSSE'SMILK
Advertiser:LIDLDISCOUNTFOODSTORE;Entrant/Agency:INGOStockholm
戛纳创意节-移动类金奖
CLEVERBUOY
Advertiser:OPTUS;Entrant/Agency:M&CSAATCHISydney
MAKEUPGENIUS
Advertiser:L'ORÉALPARIS;Entrant/Agency:McCANNPARIS
面对琳琅满目的化妆品,爱美的女性朋友们很难找到适合自己的。巴黎欧莱雅推出的这款动态变装App,在识别人脸之后就可以通过App里面的各种妆容来对产品进行试用,甚至还能选择明星同款妆容。
THEUNFORGOTTEN
Advertiser:ILLINOISCOUNCILAGAINSTHANDGUNVIOLENCE;Entrant/Agency:FCBCHICAGO /CURRENTChicago