|
18th Times Asia-Pacific Advertising Awards Shortlist |
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| PRINT CATEGORIES | |||||
| Automotive | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country/ district |
| P01-005 | Fireworks | FORD ESCAPE | FORD | JWT China Taiwan | China Taiwan |
| P01-010 | Convention says, drive whatever's popular this year. | Acura | Acura | Ogilvy Beijing | Mainland |
| P01-011 | Champagne Cup | FORD ESCAPE | FORD | JWT China Taiwan | China Taiwan |
| P01-014 | Leave you behind | Kawasaki Z1000 | Kwang Yang Motor Co., Ltd. | BBDO China Taiwan | China Taiwan |
| P01-016 | Speed 1 | Yamaha Spark RX135i | Thai Yamaha Motor | Dentsu (Thailand) Ltd. | Thailand |
| P01-018 | Tsunamis / Swells / Ripples / Launch | Jeep Grand Cherokee 3.7 | Chrysler Group China Taiwan Sales Limited | BBDO China Taiwan | China Taiwan |
| P01-028 | Ferric cage by Jeep car | Ferric cage by Jeep car | Guangzhou Aries Ad .Co.,Ltd | Mainland | |
| Beverage - Non-alcoholic | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P02-001 | Intestines | Yakult | Vicki Yuan | M&C SAATCHI CONSULTING(SHANGHAI) LTD. | Mainland |
| P02-002 | Master Sportsman | Yakult | Vicki Yuan | M&C SAATCHI CONSULTING(SHANGHAI) LTD. | Mainland |
| P02-003 | The scarf | LP33 functional Yogurt Milk | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P02-004 | The lighter the bottle, the lighter the burden on Earth. | Crystal Geyser | Otsuka Bevarage Co., Ltd. | Dentsu Inc.Tokyo | Japan |
| P02-006 | Grimace | Taisun Ice Tea | Taisun Group | DDB Worldwide Inc. (China Taiwan) | China Taiwan |
| Beverage - Alcoholic | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P03-001 | Ten Times Health Warning-Drink too much,bad for your healthy | Clenfiddich 1937 whisky | William Grant's and Son | Lowe China Taiwan | China Taiwan |
| P03-003 | Match it! - Biker, Eskimo | Windsor | Diageo Korea | McCann Erickson Korea | South Korea |
| P03-004 | Bamboo | Yamazaki Single Malt Whisky | Suntory | JWT China Taiwan | China Taiwan |
| P03-005 | Bench | Yamazaki Single Malt Whisky | Suntory | JWT China Taiwan | China Taiwan |
| P03-006 | Snowfield | Yamazaki Single Malt Whisky | Suntory | JWT China Taiwan | China Taiwan |
| P03-007 | Shadow | Yamazaki Single Malt Whisky | Suntory | JWT China Taiwan | China Taiwan |
| P03-008 | Window lattice | Yamazaki Single Malt Whisky | Suntory | JWT China Taiwan | China Taiwan |
| P03-009 | Hero Dialogue/Longzhong Dialogue/Liu,Guan,Zhang | 10-year-old Wuliangye liquor | Shunya | Mainland | |
| Fashion/Personal Items/Cosmetics | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P04-009 | Ping Pong Table/ Ping Pong Net | Li Ning Ping Pong Shoes | Li Ning INC | DDB Guoan Communications Co.,Ltd | Mainland |
| P04-011 | Red Lacquer/ Green Lacquer | Kappa Shoes | Beijing Dongxiang Sports Development (Group) Co. | DDB Guoan Communications Co.,Ltd | Mainland |
| P04-013 | Barbed Hair | ASIENCE | KAO CORPORATION | HAKUHODO Inc. | Japan |
| P04-015 | Hair Effect | ASIENCE | KAO CORPORATION | HAKUHODO Inc. | Japan |
| P04-019 | A Spider's Trap | LADIES STOCKINGS | Fukuske | McCann Erickson Japan | Japan |
| P04-020 | Under Position | STOCKINGS & SOCKS | Fukuske | McCann Erickson Japan | Japan |
| Financial Services | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P05-004 | Please turn it over. | Toyota Residual-value Plan | TOYOTA MOTOR CORPORATION | Dentsu Inc.Tokyo | Japan |
| P05-008 | The City | Food | Hsinchu International Bank | McCann-Erickson China Taiwan | China Taiwan |
| P05-009 | The Map | Hsinchu Int'l Bank-The Rock Private Wealth Management | Hsinchu International Bank | McCann-Erickson China Taiwan | China Taiwan |
| P05-010 | The City/The Map | Hsinchu Int'l Bank-The Rock Private Wealth Management | Hsinchu International Bank | McCann-Erickson China Taiwan | China Taiwan |
| P05-012 | Fortune | 《跟着基金拣钱》 | SHANGHAI LEM.AD.CO.,LTD. | Mainland | |
| Food | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P06-001 | No Shortcuts "Wine Box/Engagement Ring/Specimen/Japanese Umbrella" | Haagen-Dazs, Quality campaign "Milk/Egg/Strawberry/Green Tea" | Haagen-Dazs Japan | JWT Japan (J. Walter Thompson Japan Ltd.) | Japan |
| P06-003 | Ice cream product v.s. Toy figurine/1.(Shuan)2,2.EMILY,3.CUSaK,4.Snow Nana,5.Aymon | Toy figurine of Polar-Delight | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P06-004 | Polar-delight Bear figure teaser/1.CUSaK,2. EMILY,3.(Shuan)2,4.Aymon,5.Snow Nana | Uni-president Polar-delight ice cream promotion | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P06-006 | Light 1.Butterfly 2.Bee | Polar Delight Gelato Mango/Strawberry | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P06-009 | Kill others when open your mouth | Cadbury | JWT | Mainland | |
| P06-010 | HOURGLASS | PALSWEET ZERO CALORIE | Ajinomoto Co.,Inc | hakuhodo | Japan |
| P06-011 | Super spicy | Heinz | Heinz | SHANGHAI LEM.AD.CO.,LTD. | Mainland |
| P06-012 | Halls sniper\Ben Laden | Cadbury | JWT | Mainland | |
| P06-013 | yunniu dairy high calcium sweet milk | strong your bone | yunniu dairy | ZHANGXIAOLAN PLANNING AND MARKETING CONSULTANTS CO | Mainland |
| Household Maintenance Product | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P07-001 | Marathoner | Uni-President, Petlife | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P07-002 | No Headline | Vinda Tissue paper | Vinda | YOURAN ADVERTISING | Mainland |
| P07-003 | The Superman | Uni-President, Petlife | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P07-006 | City holidays | City holidays | Golden Swallow & Philosophical Advertising CO.LTD. | Mainland | |
| Household Appliances/Furnishings | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P08-002 | SONY wide screen TV | TV/SONY | Assyria Advertising | Mainland | |
| P08-003 | Molecule | Anolon | Anolon | Ogilvy Beijing | Mainland |
| P08-005 | Carnival | Kolin LCD | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P08-006 | Times Square | Kolin LCD | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P08-007 | Colur 1.Rain Forest 2.Carnival 3.Times Square | Kolin LCD | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P08-008 | make thief heard | safety alarm for home | DATANG CLEVERLION ADVERTISING CO.,LTD | Mainland | |
| P08-011 | Put cucumber and prawn together in the fridge | Put cucumber and prawn together in the fridge | Shanghai Dongjun Aries Ad. Co.,Ltd. | Mainland | |
| Personal Care | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P09-004 | Book | Fenbid | GSK | Ogilvy Beijing | Mainland |
| P09-005 | Street | Panadol | Panadol | Ogilvy Beijing | Mainland |
| P09-006 | Traffic | Panadol | Panadol | Ogilvy Beijing | Mainland |
| P09-007 | Work | Panadol | Panadol | Ogilvy Beijing | Mainland |
| P09-014 | Butterfly Effect | Listerine | Listerine | SHANGHAI LEM.AD.CO.,LTD. | Mainland |
| P09-017 | Snake | 江中牌健胃消食片 | SHANGHAI LEM.AD.CO.,LTD. | Mainland | |
| P09-019 | The Eyes | Brand's Essence of Clam | China Taiwan Cerebos Ltd. | David Advertising, China Taiwan | China Taiwan |
| Electric Equipment | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P10-001 | Camera | Sony IPELA PCS-G50 | SONY | UNITED ADVERTISING | China Taiwan |
| P10-002 | Map | ASUS P535 Mobile Phone | ASUS | UNITED ADVERTISING | China Taiwan |
| P10-003 | New Face,New Dot | Mobile Phone "N704iμ" | NEC Corporation | Dentsu Inc.Tokyo | Japan |
| P10-005 | Wireless Campaign | Motorola MOTOROKR Z6 | Ogilvy Beijing | Mainland | |
| P10-006 | Computer components | NOKIA N-series | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P10-007 | Touching | MP3 | SAMSUNG | AD:liB ltd | HongKong |
| P10-008 | Http | HUAWEI EG162 USB Stick | Guangzhou NEWSUN/JWT Advertising | Mainland | |
| P10-010 | Zebra | Sony Ericsson K810i | Sony Ericsson Mobile Communications | SAATCHI & SAATCHI | China Taiwan |
| P10-011 | 1/2：Man 2/2：Woman | SAMSUNG NV7 Optical Picture Stabilization Digital Camera Series | Samsung Advertising(BeiJing) INC. | Mainland | |
| P10-012 | Pose by ez-home | Pose by ez-home | Shanghai Dongjun Aries Ad. Co.,Ltd. | Mainland | |
| Public Services | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P11-004 | It is you the official partner of Beijing 2008 Olympic Game | BOCOG | Jingcheng Co.,Ltd. | Mainland | |
| P11-009 | Elephant Extinction | WWF | WWF | Ogilvy Beijing | Mainland |
| P11-010 | Tiger Extinction | WWF | WWF | Ogilvy Beijing | Mainland |
| P11-011 | Turtle Extinction | WWF | WWF | Ogilvy Beijing | Mainland |
| P11-012 | Bloody Chair | Greenpeace | Greenpeace | Ogilvy Beijing | Mainland |
| P11-013 | Bloody Wardrobe | Greenpeace | Greenpeace | Ogilvy Beijing | Mainland |
| P11-014 | Bloody Table | Greenpeace | Greenpeace | Ogilvy Beijing | Mainland |
| P11-016 | Move, Mainland! | 4A GZ | 4A GZ | YOURAN ADVERTISING | Mainland |
| P11-020 | Equator | Public Service | Bates China Taiwan Co., Ltd. | China Taiwan | |
| Media promotion | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P12-002 | Fire Walking / Dog Chasing / Blind People | LongXi Awards | Macpin Culture Communication Ltd. | Union Advertising Co., Ltd. | China Taiwan |
| P12-003 | Forever. | PLAYBOY | SHUEISHA Inc. | Dentsu Inc.Tokyo | Japan |
| P12-004 | Boxers, Kendo | Longxi Awards / Outdoor ads | Longxi Advertising Awards | UNITED ADVERTISING | China Taiwan |
| P12-007 | "Mummy" chapter | MTV | MTV | XI'AN N2N ADVERTISINGCO,LTD | Mainland |
| P12-008 | Bookmark | Newspaper | The Economist | OgilvyOne Worldwide Hong Kong | HongKong |
| P12-009 | Beggar | Economic Daily News | United Daily News Group | United daily Creative & Marketing CO.,LTD | China Taiwan |
| P12-010 | Moon | ESPN MLB | ESPN STAR Sports | BBDO China Taiwan | China Taiwan |
| Retail Services/Food/Stores | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P13-002 | Lips | Chaozhou Cuisine | Chao Inn | AD:liB ltd | HongKong |
| P13-003 | Pig | New Year Celebration | Tsui Wah Restaurant | AD:liB ltd | HongKong |
| P13-004 | Together | "Dining with Friends" Set Dinner | Tao Heung Catering Group | AD:liB ltd | HongKong |
| P13-008 | Wisdom | Award Winning | Tao Heung Catering Group | AD:liB ltd | HongKong |
| P13-010 | Mom & Dad | Father's Day & Mother's Day | Tao Heung Catering Group | AD:liB ltd | HongKong |
| P13-011 | Suntan | DFS GALLERIA OKINAWA | DFS Okinawa K.K. | Koukokudo | Japan |
| Travel/Public Transit | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P14-001 | Tango / Get Closer | Mainlandtrust Hotel | Mainlandtrust Hotel Ltd. | Union Advertising Co., Ltd. | China Taiwan |
| Corporate Image | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P15-002 | The Future | National ECO | Matsushita Electric Industrial Co.,Ltd. | DENTSU INC.KANSAI | Japan |
| P15-003 | Office moving-Old phone | Postcard | Angela Hsu | M&C SAATCHI CONSULTING(SHANGHAI) LTD. | Mainland |
| P15-006 | Boxers, Kendo | Longxi Awards / Outdoor ads | Longxi Advertising Awards | UNITED ADVERTISING | China Taiwan |
| P15-008 | Clocks | Ricoh Global Campaign | Ricoh | Standard Advertising | Japan |
| P15-011 | Bates China Taiwan Corporate Image Campaign | Bates China Taiwan Co., Ltd. | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P15-012 | Free Yourself | Librairie Avant-Garde | Librairie Avant-Garde | DATANG CLEVERLION ADVERTISING CO.,LTD | Mainland |
| P15-013 | GE"Sunflower/Coconut Tree/Straw" | GE | BBDO Mainland Co.,ltd | Mainland | |
| P15-014 | I'm F—ked! | Huang Chun Ying | Huang Chun Ying | STW Advertising CO.,LTD. | China Taiwan |
| P15-015 | Pomp and Circumstanc | Shi Ming Te | Shi Ming Te | STW Advertising CO.,LTD. | China Taiwan |
| Others | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P16-003 | Peanut Life Series1/2/3/4 | Peanut Housing | CS Communication and Advertising | Mainland | |
| P16-006 | Duo Lijiang Multiple Choices Series1/2/3 | Duo Lijiang | CS Communication and Advertising | Mainland | |
| P16-007 | The Petals of Flower | Newgen | Hansol Homedeco | BBDO Korea | South Korea |
| P16-008 | Believe in Creativity | Hk4As | McCann-Erickson Worldgroup Hong Kong | HongKong | |
| P16-009 | Sliding | Double A Printing Paper | YOURAN ADVERTISING | Mainland | |
| P16-010 | Help Wanted - Four Feet Facing the Sky | STW Advertising CO.,LTD. | STW Advertising CO.,LTD. | STW Advertising CO.,LTD. | China Taiwan |
| P16-011 | Sparrow | FunTown World Limited | China Taiwan Operation Business Group Product Department | STW Advertising CO.,LTD. | China Taiwan |
| P16-016 | Do not to work overtime | E-LINK Advertising co.Ltd | E-LINK Advertising co.Ltd | Mainland | |
| P16-022 | Don't like? Erase it. | Green Wall plastic eraser | Green Wall plastic eraser | Giant Stone Media | Mainland |
| P16-023 | Don't Let them take over your home! | JINWEI Pesticide | Jiangsu JINWEI Daily Chemicals CO.,LTD | DATANG QINGNIAO ADVERTISING CO.,LTD. | Mainland |
| P16-024 | Talent Search-yin | Chapter Three figures | Golden Swallow & Philosophical Advertising CO.LTD. | Mainland | |
| Art Direction | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P17-002 | Molecule | Anolon | Anolon | Ogilvy Beijing | Mainland |
| P17-003 | Street, Traffic, Work Campaign | Panadol | Panadol | Ogilvy Beijing | Mainland |
| P17-005 | Pig | New Year Celebration | Tsui Wah Restaurant | AD:liB ltd | HongKong |
| P17-009 | Ice cream product v.s. Toy figurine/1.(Shuan)2,2.EMILY,3.CUSaK,4.Snow Nana,5.Aymon | Toy figurine of Polar-Delight | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P17-010 | Polar-delight Bear figure teaser/1.CUSaK,2. EMILY,3.(Shuan)2,4.Aymon,5.Snow Nana | Uni-president Polar-delight ice cream promotion | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P17-013 | Colur 1.Rain Forest 2.Carnival 3.Times Square | Kolin LCD | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P17-016 | The City/The Map | Hsinchu Int'l Bank-The Rock Private Wealth Management | Hsinchu International Bank | McCann-Erickson China Taiwan | China Taiwan |
| Copywriting | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P18-001 | Believe in Creativity - Neighbor | Hk4As | McCann-Erickson Worldgroup Hong Kong | HongKong | |
| P18-002 | Believe in Creativity - Temptation | Hk4As | McCann-Erickson Worldgroup Hong Kong | HongKong | |
| P18-003 | Ice cream product v.s. Toy figurine/1.(Shuan)2,2.EMILY,3.CUSaK,4.Snow Nana,5.Aymon | Toy figurine of Polar-Delight | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P18-004 | Polar-delight Bear figure teaser/1.CUSaK,2. EMILY,3.(Shuan)2,4.Aymon,5.Snow Nana | Uni-president Polar-delight ice cream promotion | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P18-005 | STAND UP SPEAK OUT | STAND UP SPEAK OUT | Hottokenai Sekai no Mazushisa(GCAP Japan) | GREY Tokyo | Japan |
| P18-006 | Burning | Kolin Denon Entertainment Inc. | Kolin Denon Entertainment Inc. | BBDO China Taiwan | China Taiwan |
| Illustration | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P19-001 | Elephant, Tiger, Turtle Extinction campaign | WWF | WWF | Ogilvy Beijing | Mainland |
| P19-002 | Street, Traffic, Work Campaign | Panadol | Panadol | Ogilvy Beijing | Mainland |
| P19-003 | Pig | New Year Celebration | Tsui Wah Restaurant | AD:liB ltd | HongKong |
| P19-005 | Polar-delight Bear figure teaser/1.CUSaK,2. EMILY,3.(Shuan)2,4.Aymon,5.Snow Nana | Uni-president Polar-delight ice cream promotion | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P19-007 | Mom & Dad | Father's Day & Mother's Day | Tao Heung Catering Group | AD:liB ltd | HongKong |
| P19-008 | Colur 1.Rain Forest 2.Carnival 3.Times Square | Kolin LCD | Bates China Taiwan Co., Ltd. | China Taiwan | |
| P19-009 | Tree/Marathon/Circus | OGAWA Tens Foot Massager | OGAWA | 180 Degree Strategic Communications Sdn Bhd | Malaysia |
| Photography | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P20-001 | Melt | Home Theatre KIT200 | KEF | AD:liB ltd | HongKong |
| P20-002 | Condom | STOCKINGS & SOCKS | Fukuske | McCann Erickson Japan | Japan |
| Special Effects | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| P21-001 | 3D Advertising Newspaper | The Asahi Shimbun | The Asahi Shimbun | DENTSU INC.KANSAI | Japan |
| P21-002 | Air Courier Wanted | You Want Bates | Bates China Taiwan Co., Ltd. | China Taiwan | |
| TELEVISION CATEGORIES | |||||
| Automotive | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T01-005 | Meet | Corporate | TOYOTA MOTOR CORPORATION | Dentsu Inc.Tokyo | Japan |
| T01-006 | Gymnastics | Mitsubishi Motors/All New Canter | Mitsubishi Motors | UNITED ADVERTISING | China Taiwan |
| T01-007 | Rainy night | FORD ESCAPE | FORD | JWT China Taiwan | China Taiwan |
| T01-010 | Travel | Focus TDCi | FORD | JWT China Taiwan | China Taiwan |
| T01-016 | Ink Splashing Chapter | Ha/ma 3 | GUANGDONG GUANG XU (ASATSU)ADVERTISING CO.,LTD | Mainland | |
| T01-023 | Stop Light | RX350 | Hotai Motor Co., (LEXUS) | SAATCHI & SAATCHI | China Taiwan |
| T01-025 | Football | CAT Mini Hydraulic Excavator | Shin Caterpillar Mitsubishi | McCann Erickson Japan | Japan |
| Beverage - Non-alcoholic | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T02-002 | ballet | DAKARA | SUNTORY LIMITED | DENTSU INC.KANSAI | Japan |
| T02-003 | Chalk/Synchronized Swimming | Milk | Japan Dairy Council | Dentsu Inc.Tokyo | Japan |
| T02-006 | The Kind Boy | CALPICO SODA | CALPIS Co. | Dentsu Inc.Tokyo | Japan |
| T02-009 | A FIRE MAN | GOMA-MUGI TEA | SUNTORY | Aoi Advertising Promotion Inc. | Japan |
| T02-014 | Joint Research/Daddy/You are like... | CALPICO SODA | CALPIS Co. | Dentsu Inc.Tokyo | Japan |
| T02-015 | Wing | SPRITE | Coca-Cola(Japan)Company,Limited | Aoi Advertising Promotion Inc. | Japan |
| Beverage - Alcoholic | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T03-001 | Girls | Fun Wave Soda Drink (Alcohol Soda) | Miow Lung Food Product Co., Ltd. | Union Advertising Co., Ltd. | China Taiwan |
| T03-002 | Heads Up | San Miguel | San Miguel Brewery Co. Ltd. | McCann Worldgroup (Hong Kong) | Japan |
| Fashion/Personal Items/Cosmetics | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T04-004 | Jazz Bar / Sunset Party | HERA | Amore Pacific | BBDO Korea | South Korea |
| T04-007 | Power to Step Out | SHOE PLAZA | SHOE PLAZA | DENTSU WEST JAPAN INC. | Japan |
| T04-011 | Shape Up Your Pride | BOBSON Jeans W Hip- Tightening Revolution | BOBSON Jeans | DDB Worldwide Inc. (China Taiwan) | China Taiwan |
| T04-012 | Leave Some Space | BOBSON Jeans New Loose-cut | BOBSON Jeans New Loose-Cut | DDB Worldwide Inc. (China Taiwan) | China Taiwan |
| T04-013 | Hairy Tale | ASIENCE SHAMPOO | Kao Corporation | Aoi Advertising Promotion Inc. | Japan |
| T04-014 | 361° "Challenge" | 361 Degree | 361 Degree | Oriental Rende Advertising Corporation Ltd. | Mainland |
| T04-015 | Burning Sayuri | Asience S | Kao Corporation | Aoi Advertising Promotion Inc. | Japan |
| T04-016 | beat of sports | IGNIO | Alpen | NIBAN-KOHBOH | HongKong |
| T04-017 | "Ryakudatsu Hada" (Posessive Skin) /"Otoshi-jyozu" (Trap and captive) | CATALIQUA/CATALICARE | Dr.&BIOCHEMISTS LTD. | GREY Tokyo | Japan |
| T04-019 | ZUNGUI KONGFU SHOES | ZUNGUI KONGFU SHOES | MENGSHIDA SHOES CO.,LTD.SHISHI CITY | Grandcanyon advertising(XiaMen) Co.,Ltd. | Mainland |
| Financial Services | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T05-002 | Women | Taishin Bank Rose Card | Taishin Bank | Publicis Worldwide (Hong Kong) Ltd., China Taiwan Branch | China Taiwan |
| T05-004 | Cash Compressor | VISA | VISA | BBDO Mainland Co.,ltd | Mainland |
| T05-006 | VISA vs Cash | VISA | VISA | BBDO Mainland Co.,ltd | Mainland |
| T05-008 | Diving | VISA | VISA | BBDO Mainland Co.,ltd | Mainland |
| T05-011 | Sunshine on my life | MTRC - Lohas Park | MTR Corporation Limited | McCann Worldgroup (Hong Kong) | Japan |
| T05-012 | A Breath of Fresh Air | MTRC - Lohas Park | MTR Corporation Limited | McCann Worldgroup (Hong Kong) | Japan |
| T05-013 | Wedding/Golf | Medical Insurance | AXA LIFE INSURANCE COMPANY LIMITED | GREY Tokyo | Japan |
| Food | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T06-001 | An unforgettable blend | Papico | EZAKI GLICO CO .,LTD | DENTSU INC.KANSAI | Japan |
| T06-002 | Ｂａｄ Ｂｒｅａｔｈ！ Ｇｏｏｄ Ｂｒｅａｔｈ！ | Gummy Candy | Ｍｉｋａｋｕｔｏ Ｃｏ．，Ｌｔｄ． | DENTSU INC.KANSAI | Japan |
| T06-004 | Duck Bill | Pringles | P&G | GREY Tokyo | Japan |
| T06-006 | Ownership | The snack shaped likefish | MORINAGA&CO. LTD., | HAT INC. | Japan |
| T06-007 | Girlfriend for a limited period | Morinaga Dars Chocolate | MORINAGA&CO., LTD. | HAT INC. | Japan |
| T06-008 | Devouring the Books | taisun Mixed Congee | Dentsu China Taiwan INC | China Taiwan | |
| T06-009 | The fairy | Cadina Potato Chips | Lian Hwa Food Corporation | JWT China Taiwan | China Taiwan |
| T06-011 | Memory | Ke Le Guo | Bates China Taiwan Co., Ltd. | China Taiwan | |
| T06-012 | Wood pressing Process Paint | Orchid Peanut oil | Kerry Oils&Grains | ADwise Guangzhou,Mainland | Mainland |
| T06-015 | The Riverbank | Wehlih Instant Noodles | Wehlih Noodles | David Advertising, China Taiwan | China Taiwan |
| Household Maintenance Product | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T07-001 | YUKIYAMA(snowcapped mountain) | BOLD | P&G | GREY Tokyo | Japan |
| T07-002 | BOLD Mens | BOLD | P&G | GREY Tokyo | Japan |
| T07-003 | Indulging Family | FebrezeBabySoap | P&G | GREY Tokyo | Japan |
| T07-004 | The Opening Day/The Day of nightmare/The Day of Baseball/The Day of Karaoke/The Day Father is away/The Day Mother is away | Febreze | P&G | GREY Tokyo | Japan |
| Household Appliances/Furnishings | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T08-002 | Good Clean Fun | Fukupika | Soft99 Corporation | DENTSU INC.KANSAI | Japan |
| T08-004 | What do you want to see? | VIERA | Matsushita Erectric Industrial Co.,Ltd. | HAT INC. | Japan |
| T08-005 | No More Bowing | Panasonic Washing Machine V71XS | Panasonic | Publicis Shanghai | Mainland |
| T08-006 | Celebration | BRAVIA LCD TV | Dentsu China Taiwan INC | China Taiwan | |
| T08-007 | Kick Door | OGAWA Tens Foot Massager | OGAWA | 180 Degree Strategic Communications Sdn Bhd | Malaysia |
| T08-008 | Throwing Coins | Kolin Air Conditioner w. DC converter (cooler & heater) | Bates China Taiwan Co., Ltd. | China Taiwan | |
| Personal Care | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T09-001 | Paper human | Welger Vitacold Tablets | Hsin Wan Jen Chemiacl&Pharmaceutical Co.Ltd | DENTSU KUOHUA INC. | China Taiwan |
| T09-004 | Dry Clean | Gillette | P&G | BBDO Mainland Co.,ltd | Mainland |
| T09-005 | Gate Keeper | Gillette | P&G | BBDO Mainland Co.,ltd | Mainland |
| T09-006 | Research | Gillette | P&G | BBDO Mainland Co.,ltd | Mainland |
| T09-008 | Gillette Club | Gillette | P&G | BBDO Mainland Co.,ltd | Mainland |
| T09-009 | In car | Hair restorer "OUGONJYU" | NIHON CITRUS LABORATORY Co.,Ltd | DENTSU WEST JAPAN INC.MATSUYAMA | Japan |
| T09-011 | The Liver Man | Brand's Essence of Clam | China Taiwan Cerebos Ltd. | David Advertising, China Taiwan | China Taiwan |
| Electric E | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T10-002 | Wireless | Motorola MOTOROKR Z6 | Ogilvy Beijing | Mainland | |
| T10-003 | Uh! Ho! Ha! | Corporate | Intel Corporation | Dentsu Inc.Tokyo | Japan |
| T10-006 | Engineer | Motorola MOTORAZR V8 | Ogilvy Beijing | Mainland | |
| T10-010 | An Unexpected Family/At the Shop/Sore Throat/Not a Good Commercial/Family Talk | Mobile phone-White Family Discount 24 Price Plan | SOFTBANK MOBILE Corp. | Dentsu Inc.Tokyo | Japan |
| T10-011 | Niidome Primary School /The three girls reminisce /The graduates /The school caretaker/The last class/The last day | Maxell DVD | Hitachi Maxell, Ltd. | Aoi Advertising Promotion Inc. | Japan |
| T10-016 | Ping-Pong | Nokia emancipation event | Bates China Taiwan Co., Ltd. | China Taiwan | |
| Public Services | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T11-001 | No More 2007 | Peace Hiroshima | Peace Hiroshima Executive Committee | JWT Japan (J. Walter Thompson Japan Ltd.) | Japan |
| T11-005 | Tiger | WWF | WWF | Ogilvy Beijing | Mainland |
| T11-007 | sharing | Uinted Way in China Taiwan | Uinted Way in China Taiwan | JWT China Taiwan | China Taiwan |
| T11-011 | How to make a boring TVC | Good TVC Wanted | The National Association of Commercial Broadcasters in Japan (NAB) | Dentsu Inc.Tokyo | Japan |
| T11-012 | THE BIG TEST | Home security | SECOM CO.,LTD. | GEEKPICTURES inc. | Japan |
| T11-016 | Watchdog | Home security | SECOM CO.,LTD | GEEKPICTURES inc. | Japan |
| Media promotion | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T12-003 | Garden Party | Select Beauty | CREDI WORLD | DENTSU INC.KANSAI | Japan |
| T12-004 | Sleeping Face | Keiko&Manabu | RECRUIT CO.,LTD. | DENTSU INC.KANSAI | Japan |
| T12-005 | Chugoku Newspaper on your mobile phone | Chugoku Shimbun | The Chugoku Shimbun | AT ARMZ INC. | Japan |
| T12-007 | The Gofer Wants a New Job | B-ing | RECRUIT CO., LTD. | Dentsu Inc.Tokyo | Japan |
| T12-008 | Trip | WOWOW | WOWOW | Dentsu Inc.Tokyo | Japan |
| T12-010 | Noodle House/Construction Site | Shizuoka Newspaper | The Shizuoka Shimbun | Dentsu Inc.Tokyo | Japan |
| T12-012 | Boxers | Longxi Awards / Outdoor ads | Longxi Advertising Awards | UNITED ADVERTISING | China Taiwan |
| T12-013 | News | DOGATCH | PRESENT CAST INC. | Dentsu Inc.Tokyo | Japan |
| Retail Services/Food/Stores | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T13-001 | Hospitality | Corporate Image | Mitsukoshi | Japan | Japan |
| T13-002 | Dreams | 7-ELEVEn promotion | 7-ELEVEn | DENTSU KUOHUA INC. | China Taiwan |
| T13-003 | Brawl/Family/Trial | Napster | Napster Japan, Inc. | Dentsu Inc.Tokyo | Japan |
| T13-006 | Nice Hit !! | Fish Ball | Tsui Wah Resturant | AD:liB ltd | HongKong |
| T13-009 | Anniversary Sale- "super-dipper sized bag", "shopping cart", "Container" | Retail Store | PresiCarre Corp. (Carrefour) | SAATCHI & SAATCHI | China Taiwan |
| T13-011 | Let's make Ginza together. | GINZA HANDS (Opening announcement of Ginza store.) | TOKYU HANDS | McCann Erickson Japan | Japan |
| Travel/Public Transit | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T14-001 | Boss from Hell | Cathay Pacific Airways | Cathay Pacific Airways | McCann-Erickson Worldgroup Hong Kong | HongKong |
| T14-002 | Forget Me Not | Cathay Pacific Airways | Cathay Pacific Airways | McCann-Erickson Worldgroup Hong Kong | HongKong |
| T14-003 | Pasta Pasta | Cathay Pacific Airways | Cathay Pacific Airways | McCann-Erickson Worldgroup Hong Kong | HongKong |
| T14-004 | Gimme a Break | Cathay Pacific Airways | Cathay Pacific Airways | McCann-Erickson Worldgroup Hong Kong | HongKong |
| T14-005 | Kung Fu Sevens | Cathay Pacific Airways | Cathay Pacific Airways | McCann-Erickson Worldgroup Hong Kong | HongKong |
| Corporate Image | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T15-001 | BED/MERRY-GO-ROUND/BUGGY | Corporate | HONDA Motor Co.,Ltd. | Aoi Advertising Promotion Inc. | Japan |
| T15-002 | Join | Corporate | NEC Corporation | Dentsu Inc.Tokyo | Japan |
| T15-005 | Anthem | Johnson & Johnson | Johnson & Johnson | Ogilvy Beijing | Mainland |
| T15-007 | The Sun | Ricoh Global Campaign | Ricoh | Standard Advertising | Japan |
| T15-008 | Fence | Equestrian Game in Hong Kong 2008 | Hong Kong Olympic Equestrian Company | McCann Worldgroup (Hong Kong) | Japan |
| T15-009 | dog/jump/tickle/trampoline | project of children's future | Asahi Broad Casting Corporation | HAT INC. | Japan |
| T15-011 | Interview | Corporate | NEC Corporation | Dentsu Inc.Tokyo | Japan |
| T15-012 | Toilet | Brand image | Maruhan Corporation. | HAT INC. | Japan |
| T15-014 | We are United | ING Life China Taiwan | ING Life China Taiwan | Hsu Advertising Co., Ltd. | China Taiwan |
| T15-015 | Independent Life | Sinyi Realty | ING Life China Taiwan | Hsu Advertising Co., Ltd. | China Taiwan |
| T15-016 | Going out | PayEasy | ING Life China Taiwan | Hsu Advertising Co., Ltd. | China Taiwan |
| T15-017 | MTV PSA AIDS "beseball" | PSA AIDS "beseball" | Fallon Tokyo | Japan | |
| Others | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T16-004 | Ms. Yuko Yamada looks for her first job | Rikunavi | RECRUIT CO., LTD. | Dentsu Inc.Tokyo | Japan |
| T16-005 | Every moment has its music. | WALKMAN A series | Sony Marketing Inc. | Dentsu Inc.Tokyo | Japan |
| T16-007 | PINK+prism | 2006 Autumn Campaign | PARCO CO.,LTD | Aoi Advertising Promotion Inc. | Japan |
| T16-009 | "Biscuits" | Supporting The United Nations World Food Program | Japan Advertising Council | Aoi Advertising Promotion Inc. | Japan |
| T16-010 | to swallow | FunTown World Limited | China Taiwan Operation Business Group Product Department | STW Advertising CO.,LTD. | China Taiwan |
| T16-013 | green bird | No litter-cigarette/No litter-chewing gum/No litter-can | green bird | Aoi Advertising Promtotion Inc. | Japan |
| Cinematography | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T17-001 | Meet | Corporate | TOYOTA MOTOR CORPORATION | Dentsu Inc.Tokyo | Japan |
| T17-002 | Wireless | Motorola MOTOROKR Z6 | Ogilvy Beijing | Mainland | |
| T17-003 | A Breath of Fresh Air | MTRC - Lohas Park | MTR Corporation Limited | McCann Worldgroup (Hong Kong) | Japan |
| Copywriting | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T18-001 | The Power of Gentleness | Kimberly Clark Kotex | Ogilvy Beijing | Mainland | |
| T18-002 | Anthem | Johnson & Johnson | Johnson & Johnson | Ogilvy Beijing | Mainland |
| T18-003 | Kung Fu Sevens | Cathay Pacific Airways | Cathay Pacific Airways | McCann-Erickson Worldgroup Hong Kong | HongKong |
| T18-004 | Coke with Food | Coca-Cola | Coca-Cola (Mainland) Co. Ltd. | McCann Worldgroup (Hong Kong) | Japan |
| T18-006 | Leave Some Space | BOBSON Jeans New Loose-Cut | BOBSON Jeans | DDB Worldwide Inc. (China Taiwan) | China Taiwan |
| Direction | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T19-001 | Boss from Hell | Cathay Pacific Airways | Cathay Pacific Airways | McCann-Erickson Worldgroup Hong Kong | HongKong |
| T19-002 | Kung Fu Sevens | Cathay Pacific Airways | Cathay Pacific Airways | McCann-Erickson Worldgroup Hong Kong | HongKong |
| T19-003 | Sunshine on my life | MTRC - Lohas Park | MTR Corporation Limited | McCann Worldgroup (Hong Kong) | Japan |
| T19-004 | Ping-Pong | Nokia emancipation event | Bates China Taiwan Co., Ltd. | China Taiwan | |
| T19-005 | Memory | Ke Le Guo | Bates China Taiwan Co., Ltd. | China Taiwan | |
| T19-007 | Unique | Bernachorn | Wei Chuan Corp | SAATCHI & SAATCHI | China Taiwan |
| T19-008 | Ultimate purity | VOSSI | Wei Chuan Corp | SAATCHI & SAATCHI | China Taiwan |
| Editing | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser | Company | Country |
| T20-002 | Fence | Equestrian Game in Hong Kong 2008 | Hong Kong Olympic Equestrian Company | McCann Worldgroup (Hong Kong) | Japan |
| T20-005 | Light | 361 | TOUCHES LTD | HongKong | |
| T20-006 | My Point of View | Canon EOS 400D | Canon HK Ltd | TOUCHES LTD | HongKong |
| T20-007 | Jumping Fence | Equestrian Game in HK 2008 | HK Olympic Equestrian Co. | TOUCHES LTD | HongKong |
| T20-008 | Coke with Food | Coca-Cola | Coca-Cola (Mainland) Co. Ltd. | McCann Worldgroup (Hong Kong) | Japan |
| Special Effects | |||||
| Entry No. | Title/Headline | Name of Product / Service | Advertiser |