广告代理:Wieden + Kennedy Amsterdam 广告运动主题:Women's Dance Campaign 2006
市场:Germany, Netherlands, Portugal, Spain
简介:Nike's ultimate ambition is to become number 1 in the women's sportswear category by summer 2008. To do this they needed to inspire all women to feel like athletes using dance as the vehicle. This was achieved through a powerful brand campaign encompassing all forms of the commercial media mix and exploiting Nike's Just Do It attitude to gain free exposure amongst non-paid for media!
