广告运动名称：圣亚海洋世界•中国海底趣味争霸赛
　　广告主名称：大连圣亚旅游控股股份有限公司
　　广告公司名称：壹捌零（中国）品牌营销机构
　　广告运动概述：
　　为了改变“圣亚海洋世界”品牌老化、销售下滑的现状，我们采用娱乐化事件营销的方式进行品牌引爆，为传播新品牌形象推出了“圣亚海洋世界•中国海底趣味争霸赛”这一广告运动。本运动用低成本媒介投放策略获得了很好的传播效果，媒体主动免费传播的比例占到了63%。圣亚成功转变为“更有趣、更好玩”的海洋馆，销售量比去年同期提高了48%，同时还引发了各界新闻媒体的关注，掀起了海洋娱乐文化的社会热潮。

　　Name of Advertising Movement: Sun Asia•China Funny Undersea Competition
　　Service: Dalian Sun Asia Tourism Holding Co., Ltd.
　　Company: 180 Communications China

　　About the Advertising Campaign:
　　To change the current situation of Sun Asia, which the growth of this aging brand is going down, we plan an entertainment-oriented marketing event—“Sun Asia•China Funny Undersea Competition” to build a new brand image. Although there is little investment about the media plan, it still has a great effect. The rate of free communications interacted by media is 63%. With the increased sales-rate—48%, it changes into a more funny ocean world and arouses the interest of the mass media in different fields . This makes the ocean culture popular in the society.